Radio annual and television yearbook (1938)

Record Details:

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tains two Spanish announcers for presenting programs in Spanish language. Cooperates with the distributors and retailers in having window displays arranged in stores selling the product, etc. Public relations man who spends full time on merchandising ideas in connection with radio campaigns. ♦ WTAW COLLEGE STATION— EST. 1921 TEXAS QUALITY NETWORK FREQUENCY: 1120 Kc. POWER: 500 Watts. OWNED BY: A. & M. College. OPERATED BY. A. & M. College. BUSINESS ADDRESS: College Station. PHONE: 255. STUDIO ADDRESS: College Station. TRANSMITTER LOCATION: College Station. PERSONNEL Chief Announcer E. P. Humbert Station Manager E. P. Humbert Musical Director Mrs. Roy Dansforth Chief Engineer H. C. Dillingham POLICIES Non-Commercial. ♦ KRIS CORPUS CHRISTI— EST. 1937 NATIONAL BROADCASTING CO. FREQUENCY: 1330 Kc. POWER: 500 Watts. OWNED BY: Gulf Coast Broadcasting Co. OPERATED BY: Same. BUSINESS ADDRESS: Medical and Professional Bldg., P. O. Box 1128. PHONE: 475. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Corpus Christi. TRANSCRIPTION SERVICE: C. P. MacGregor, World Broadcasting System. PERSONNEL Manager T. Frank Smith REPRESENTATIVE Graham A. Robertson ♦ KAND CORSICANA— EST. 1937 TEXAS BROADCASTING SYSTEM FREQUENCY: 1310 Kc. POWER: 100 Watts. OWNED BY: Navarro Broadcasting Assn. OPERATED BY: Navarro Broadcasting Assn. BUSINESS ADDRESS: State Natl. Bank Bldg. PHONE: 30. STUDIO ADDRESS: State Natl. Bank Bldg. TRANSMITTER LOCATION: Highway 75. TIME ON THE AIR: 6:00 A.M. to local sunset. NEVrS SERVICE: Transradio Press. MAINTAINr ARTISTS' BUREAU. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL President J. C. West Chief Announcer R. W. Syler Station Manager C. L. Whittier Publicity Director R. W. Becker Chief Engineer B. C. Boatright POLICIES No stated special program policies. Flexible merchandising plan embracing all media: Campaign dependent on nature of program. KRLD DALLAS— EST. 1926 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1040 Kc. POWER: 10X100 Watts. OWNED BY: KRLD Radio Corp. OPERATED BY: KRLD Radio Corp. BUSINESS ADDRESS: Adolphus Hotel. PHONE: 2-6811. STUDIO ADDRESS: Adolphus Hotel. TRANSMITTER LOCATION: 7*4 miles north of Dallas. TIME ON THE AIR: 6:00 A.M. to midnight (daily); 8:00 A.M. to midnight (Sunday). NEWSPAPER AFFILIATION: Dallas Times Herald. NEWS SERVICE: International News Service. TRANSCRIPTION SERVICES: C. P. MacGregor and Sollie. PERSONNEL President Tom C. Gooch Station Manager J. W. Runyon Chief Announcer Royce Colon Sales Manager C. W. Rembert Publicity Director C. W. Rembert Musical Director Ruth Clem Chief Engineer R. M. Flynn POLICIES Does not accept liquor accounts. REPRESENTATIVE The Branham Co. WFAA "YOUR NEIGHBOR OF THE AIRDALLAS— EST. 1922 NBC— SUPP. and TEXAS QUALITY FREQUENCY: 800 Kc. POWER: 50,000 Watts. OWNED BY: A. H. Belo Corp. OPERATED BY: A. H. Belo Corp. and Dallas News and Dallas Journal. BUSINESS ADDRESS: Baker Hotel. PHONE: 2-9215-6. STUDIO ADDRESS: Baker Hotel. TRANSMITTER LOCATION: Grapevine. TIME ON THE AIR: WFAAWBAP operated continuously 5:45 A.M. to midnight (daily); 8:00 A.M. to midnight (Sunday). NEWSPAPER AFFILIATIONS: The Dallas Morning News. The Dallas Journal. NEWS SERVICES: United Press and Associated Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President G. B. Dealey Station Manager Martin Campbell Merchandising Manager Irvln Gross Program Director Ralph Nimmons Regional Sales Manager Alex Keese Publicity Director Dick Jordan Musical Director Karl Lambertz Chief Engineer Raymond Collins 366