Radio annual and television yearbook (1938)

Sponsor Political Program if "Play Politics," a two-day contest-game which lied-in with the local election under sponsorship of Roger's Jewelry Co., is reported as the most thorough campaign of its kind ever aired by WCMI, Ashland, Ky. Tally sheets were distributed by the local store, and listeners were asked to tabulate the election results as aired by Announcer Ruhle. Listener who submitted the neatest and most accurate sheet was awarded a gold watch, with several other prizes added. Script Aid from Audience ^r Listeners contribute the commercials for eight sponsors parlicipating in the "WMT Christmas Party," produced by WMT. Cedar Rapids, Iowa. Show, airing until Christmas in half-hour spot, features eight daily merchandise awards for best spot announcements submitted by the audience, each provided by a sponsor. Pulling power of stunt is attested by the station's mail department, already swamped with entries although show is only a few days old. Thanksgiving Contest if Free Thanksgiving turkey was awarded by KFRO, Longview, Texas, to listener sending in best criticism of the station's service. Letters from all parts of East Texas were submitted. Word-Building Contest if A word-building contest, with prizes offered each week to winning listeners, is new commercial over WSGN, Birmingham, sponsored by a local bottler. Studio Display by Sponsor if A complete display of Esso products, tying-in with Esso broadcasts over WBZ-WBZA. has been installed by sponsor in Studio D of WBZ, Boston. It features two Esso gasoline pumps en opposite sides of the entrance, a cardboard cutout, life size, of the Esso Reporter at the mike, and two small displays of Esso Motor Oil in quart cans. Studio background of black velvet and Esso color scheme of red, white and blue, make nice looking for studio visitors. Free Dog Book if A free book on dog training is drawing plenty of response from kid listeners to nightly "Bad Pennies" program over KFOX, Long Beach, Cal. Book, written by Captain Harold Brooks, famous trainer of canine movie stars, is given to each youngster who sends in letter about his dog. Best letters are read ever the air. Reward for News Tips if Until-Christmas offer of free Packard Lek tro Shaver to person submitting best news tip of the week, has pepped up listener interest besides providing station with news beats, in Packard program over KCMO, Kansas City. Newscaster Tom Kelly reports that in first week of offer, thirty tips resulting in spotnews stories, were submitted by listeners. Tieup with Film if A beauty contest staged by radio and tieing up with Paramount studios in a plug for "The Barrier" was new promotion stunt marking the appointment of Eddie Rivers as promotion handler of KRSC, Seattle. Idea iound sponsor in Bon Marche department store, and good space ou'let in Seattle Daily Times. Object was to pick local girl to appear in forthcoming Paramount picture. Entire contest, beginning with five elimination contests and ending with selection from among daily winners, was conducted in store windows of the sponsor which were designed to present a replica of a set from Paramount's "Barrier." Cinema-minded beauties tied up traffic in the business district, and for benefit of listeners who couldn't see them, told in thirty words "Why I Want to Be in the Movies." Winner of event was picked by Producer Harry W. Sherman, in town with stars Jean Parker and James Ellison for wcrld premiere of the picture. To station went concrete plaques, presented by the movie people in appreciation for success of the promotion. WHIO Loose Leaf File if Market informa ion, coverage maps, information on the station's various departments and services, and an assortment of promotion pieces are contained in a folder being sent out by WHIO, Daylon, O. Entire contents of the folder are in loose form, so they can be taken out separately for reference. Folder is of the filing type. KLZ Broadside if A flashy and colorful broadside just issued by KLZ, Denver, emphasizes the "boxoffice" attractions of the station, listing 29 of the best bets from the 400 weekly shows and giving lists of current network sponsored programs, national spot accounts, sponsored local programs and sponsored local announcements. It makes quite an impressive presentation. WFAS Sponsorship Splurge if Peggy Ann Shoppe, purveyor of women's fashions in Yonkers. N. Y., has instituted a comprehensive broadcast campaign in connection with its annual pre-holiday merchandising event. Millicent Tralle. director of women's programs on WFAS. White Plains, is presented at the shop each Monday evening at 8 and, in the homelike Peggy Ann atmosphere, entertains one of the prominent women occupied with social, educational or civic functions in Westchester communities within the Yonkers trading area. Tea and snacks are served as the informal chat goes on. The program proceedings are 533