Radio annual (1938)

Record Details:

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"piped" to White Plains, where they are transcribed. The actual "on the air" broadcast is from the transcription and takes place Thursday nights at 10. The radio schedule is intensified with three five-minute programs weekly, also designed, written and presented by Miss Tralle, with the cooperation of Photoplay Magazine. The five minute spots are centered around Hollywood fashions and their application to Peggy Ann and scheduled Mondays and Wednesdays at 3:15 p.m. during the popular "All Request Club" feature and on Saturday mornings at 10 directly preceding Miss Tralle's established program, "Home Decoration." The Thursday night broadcasts originate In the WFAS new Yonkers studios in the First National Bank Building before an invited audience. Auto Dealer Promotion it The WCCO Artist Bureau, under the personal supervision of Al Sheehan, has been selected to provide live entertainment for the Twin City Chevrolet Dealers "grease pit circuit." The WCCO performers are making personal appearances all month at the showrooms of Chevrolet dealers in Minneapolis, St. Paul and vicinity. A second series of "grease pit shows" has also been set for February. WCCO's Chevrolet Mass Assembly Dealers Shows will feature Glyde Snyder as emcee, with Dorothy Welsh, singer, the McKay Sisters, dance team, the Dexter Duo, an electric organ, and others. In conjunction with the live show, motion pictures are to be shown. National as well as local attention is being centered on this unusual idea in sales promotion. Shell Publicity Drive it A heavy publicity and merchandising campaign has been instituted by WIP, Philadelphia, and Shell Union Oil, as a send off for the latter's new program over the station, logged as "Shell's Curiosity Court" and airing in weekly half-hour spot. Ads 100 x 3 were placed in two Philly morning papers, with larger space in local fan mags. In addition, all Shell dealers were aent letters advising them of new series, and 20 oil trucks were equipped with large banners announcing the program. Show is question-and-answer type feature, and drew capacity studio audience first night. Auditorium, accommodating 1200, will be used. Contestants obtain entry blanks from Shell dealers. Card Players Respond it An offer of a free pack of playing cards, made over WBBM by Chicago Motor Club to check on its "On to Adventure" drama, brought more than 25,000 requests. The agency, Mcjunkin, had figured on only 1,000 packs. WHN Car Card Advertising it In an advertising campaign to direct the attention of listeners to programs featured on WHN, the station has begun advertising in surface and subway cars. Advertising, consisting of 1600 car cards, will be changed monthly. Talent Quest Statewide ^ Utah's 4 major cities. Salt Lake, Ogden, Provo, and Logan now allow listening voters to cast talent tallies in their respective cities through local telephones. The 3:30 p.m. Saturday spot on KSL has become most interesting local Saturday bill. An auditioned reduced number of amateurs compete weekly on Deseret News Search for Talent. Contestants gather nearly 2,000 votes average. Russel Stewart has been assigned announcing duties. Gene Halliday produces. Audience assemblage indicates show may have to be moved to KSL Concert Hall, as main studios are not adequate. WDZ's Weekly Paper it One-page weekly paper of WDZ, Tuscola, 111., enlists advertiser to make distribution; back of sheet has laiter's full-page ad. Paper is published every Friday and contains news and gossip of programs and artists. Ten thousand listeners get it. Station Plugs During Breaks if KFRO in Longview, Tex., is using station breaks as a means of publicizing the facilities of the station. For example, such announcements as "This is KFRO in Longview, the Shopping Center of East Texas"; "This is KFRO in Longview, Texas, giving wings to words the eyes might miss"; "This is KFRO in Longview, covering the rich East Texas area as no other single medium can"; and "This is KFRO in Longview, Texas, the station that saves you money when you go shopping." With the same idea of station promotion in mind, KFRO presents the "Concert Hall of the Air" each Sunday evening, a program which reminds advertisers of the value of radio advertising. Sponsor — Aid it Officials of WKY, Oklahoma City, are finding their out-of-way efforts to help sponsors in putting on shows are paying dividends. Station policy is to make every effort to give the sponsor of a show as many newspaper breaks as possible, promotion in the station's regular newspaper advertising, dis play cards and posters for merchants' use and ballyhooing the programs in every way possible. Actual tests made by the station management have shown that sponsors appreciate and are much quicker to renew options. "Shopping Via Radio" it Radio activities of Malcolm Brock Co., Bakersfield, Cal.. department store, received 534