Radio annual and television yearbook (1938)

AND NOW— THE SECOND 1001 TESTED PROGRAMS and MERCHANDISING IDEAS nearly 200 PAGES PACKED WITH AUDIENCE BUILDING TIME SELLING IDEAS THAT HAVE BEEN THOROUGHLY TESTED THE FIRST BOOK: Two years ago publication of the first 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS book— 180 pages of practicable, usable material — was published. That book has been purchased by station managers, sales managers and program directors, as well as radio directors of advertising agencies, in the United States, Canada, England, France, Australia, India, Cuba, Puerto Rico, Latin American countries, Brazil, Chile, Argentina, Venezuela, Ecuador and other countries. In many cases initial orders were followed by a second order. THE SECOND BOOK: THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS will soon be off the press. A bigger, more valuable, more complete volume in every way. The programs will be those that have been developed since the first book went to press. Almost 200 pages packed with time sales building and program ideas — ideas that have proved their audience popularity; IDEAS THAT ARE MAKING MONEY FOR THE STATIONS AND THEIR CLIENTS. THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS WILL BE EVEN MORE COMPLETE AND IT WILL BRING YOUR PROGRAM AND TIME SALES IDEA FILE UP-TO-DATE. IN ADDITION YOU WILL RECEIVE QUARTERLY AT LEAST FIFTY ADDITIONAL IDEAS, SO THAT THE PRICE OF THE BOOK WILL BRING YOU A YEAR'S SERVICE OF THE MOST VALUABLE KIND. . . . A SERVICE THAT WOULD ORDINARILY COST MORE THAN THE PRICE OF THE BOOK EACH QUARTER. LIMITED EDITION: Because the field for such a book is small, the edition will be limited to orders received by the time we go to press. For that reason it is urgent that you place your order at once. There will be no second edition. PLACE YOUR ORDER TO-DAY AND PLEASE USE THE COUPON BELOW. Order Your Copy of the Second 1001 Book Now A Few Buyers of the First " 1001 Book" WAAF WHP wowo CJCA WALA WIBX WPEN CJCB WATR WIL WQBC CJIC WAVE WIRE WRGA CJLS WBBM WJAG WRJN CJ0C WBEN WJAS WR0K CKAC WBIG WJAY WRU CKCH WBNS WJBC WRVA CKCK WBRC WJBK WSFA CKC0 WBRE WJDX WSGN CKCW WBTM WJJD WSPD CKCV WBZ WJR WTAD CKLW WCHV WJW WTAM CK0V WCL0 WKBN WTMJ CKPR WC0A WC0L WKBZ WKY WTMV WT0C CKTB CKWX WCP0 WKZ0 WWNC CMCD WDAY WDBJ WDEV WDRC WEBR WELI WLBF WLEU WLS WMAZ WMBC WXYZ WIXBS W6XAI W9XBY 5-AD CRCM XET KABC KADA KDKA KDYL WEMP WENR WMBD WMBG 3-KZ 5-KA KFEQ KFIZ WESG WMBH 2-SM KFJZ WFAS WMC 3-BA KF0X WFBL WMCA XETB KFPY WFBR WMFF CFAC KFRC WFDF WMMN CFCN KFR0 WFIL WMT CFCY KFVS WFLA WNBH CFQC KFXM WGAL WNBR CFRB KGB WGBI WNBX CFRN KGDE WGH WNEW CHAB KGER WHAT WN0X CHML KGEZ WHBC woe CHNS KFGJ WHBQ W0K0 CHRC KGGC WHDL W0L CHSJ KG MB WHEC WOOD CHWC KGNC WWH0 W0R CHWK KG NO The Second 1001 Tested Programs and Merchandising Ideas Radio Art 515 Madison Avenue New York, N. Y. Gentlemen: Herewith is my remittance for $5.00 for which please send me THE SECOND 1001 TESTED PROGRAMS AND MERCHANDISING IDEAS. Name Company Street City State Station Call Letters 872 PRICE $5.00 Limited Edition