Radio annual (1938)

Record Details:

Title:
Radio annual
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
000983
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
April 18, 2024
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t 5 ITALO AMERICAN MARKET A I A CONCENTRATED / % M "A concentrated WOV-WBIL-WPEN— conscious audience of 2,300,000 individuals." PURCHASING POWER "Possessing a purchasing power of one billion dollars annually." WITH STEADYINCOME AUDIENCES "All residing and working in productive areas the full 52 weeks of the year." WHO ARE THRIFTY "Recognized as the Nation's greatest buyers of insurance." AND EXTREMELY RADIO CONSCIOUS "A consumer group whose sensitivity to radio's exploitation makes them the ideal market." A READY MARKETFULLY DEVELOPED -with PROVED PERFORMANCE MM