We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
RADIO ABROAD
The American radio industry's progress during the last 12 months in the foreign market has been paced by the splendid and comprehensive service rendered by the Radio Section of the Electrical Division of the Bureau of Foreign and Domestic Commerce of the United States Department of Commerce.
IT is the Radio Section of the Electrical Division of the U. S. Department of Commerce, one of the major trunk lines leading to the Federal central switchboard of American business, which keeps the industry abreast of the changes abroad and which correlates the unending flow of statistics upon which the successful pursuit of foreign markets is predicated.
The scope of the Section is comprehensive, embracing as it does the sales promotion of all receiving and transmitting equipment as well as the operations of the industry, including the publicizing of domestic short wave programs. Obviously, much of the data thus placed at the disposal of the American industry cannot otherwise be obtained.
To a marked degree, radio entails peculiar demands. It is essential that the Federal government, through its accredited agents abroad, note the widely varying conditions and interpret them in terms of world changes, prospective markets and required adaptations. Differing characteristics, tastes and customs are vital factors in the correct marketing approach.
The changing political complexion of Europe, and the altering complexion elsewhere, serve to further emphasize the value of the Bureau divisions to the radio industry. Important among them are the Economic and Technical Divisions. The sphere of the Commercial Intelligence Division is that of rating possible foreign agents and buyers. The Commercial Laws
Division, among other valuable services, provides assistance in foreign industrial property problems — trade marks, copyrights, patents, unfair competition, etc.
From the Bureau's Tariff Division, the American radio industry receives reports of all changes in customs tariffs, trade regulations and commercial policy, as well as the latest information on new trade agreements and foreign customs decrees.
Probably one of the most valuable contributions of the Bureau is the statistical service which shows the amount of a given commodity — sets, tubes, parts, etc. — imported from all leading countries into a particular foreign market.
Reference already has been made to the part played by national and provincial tastes and customs in the successful exploration of the foreign radio market. The Bureau's Radio Section as the result of its studies has useful suggestions to make for the exporter's guidance. Not infrequently, appearance, color and design, including those of labels, may prove to be a factor.
(For complete foreign information please turn to page 929.)
55