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RADIO -TELEVISION and the WORLD'S FAIR
By DR. JOHN S. YOUNG
Director of Broadcasting and Television
mmMmaammmmmmsmm New York World's Fair 1939 mmmtmmmmmmmmmm
ITIHE most pretentious radio program ever devised made its bow to the ■*■ world on January 1 — the program every radio man dreams about ; the program mere money could not buy. Only love of a cause or universal enlistment in a mutually profitable venture could command such outstanding talent, such world coverage and such eminent speakers as emperors, kings, queens, presidents, prime ministers and other Heads of State. The "Salute of the Nations" program is heard each Sunday afternoon from 1 :30 to 2:00 p.m. EST. over 342 stations in the United States, 45 stations in Canada, and is rebroadcast throughout the world. The Fair is the first instrumentality to win such recognition for radio. The series will run 17 consecutive weeks before the opening of the exposition.
Special Program
With the opening of the exposition, radio also started the program series "Salute of the United States." From February 5 to April 23 members of the President's Cabinet will speak from Washington on the Blue Network of the National Broadcasting Company. Their addresses scheduled on Sundays from 7:00 to 7:15 p.m. EST. will be devoted to the twelve themes included in the government exhibit. Many of the Fair's industrial exhibitors are completing plans for broadcasting. Television is going to have its real debut at the Fair. Obviously, 1939 is going to be radio's greatest year. Theirs is a magnificent tribute to the exposition, with its aim of promoting world trade, world understanding and world peace.
Television
The New York World's Fair of 1939 will present television to the American public as a vital force for entertainment and education, and its chief contribution to the "World of Tomorrow." As past fairs ushered in the reaper, the automobile, and the telephone, among other great inventions, the New York exposition expects to take the miracle of projecting sight through space out of the laboratory and splash it on the screen of Mr. Average Man's receiver, at least within the metropolitan area.
Thus, in collaboration with NBC, CBS, RCA, the General Electric Company, the Westinghouse Company, and the broadcasters, the New York World's Fair— the Television Fair — has already laid exten
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