Radio annual and television yearbook (1939)

Lucky Doorbell Holsum Bakers, the Paramount Baking Co. of Salt Lake City, offer 20 new shiny silver dollars daily over KSL to 20 clever Salt Lake homemakers. Stunt is: Miss Holsum actually calls on 20 Salt Lake homemakers in person. If she finds a loaf, or any part of a loaf of Holsum Bread in its wrapper the housewife receives the silver dollar. Names are read over the air with brief dramatization of the testimonial. Stunt was placed directly with Edward Broman, KSL account executive. Exploit "Alaska" Disc To exploit the "Alaska" episode of Ports of Call. Atlas Radio transcribed series now running on WREC, Memphis, the station capitalized on the experience of a ve!eran Memphis actor who had been in Skagway in the gold rush days. Special audition was given to Archie League, the old time actor, and his favorable comments upon the incidents dramatized in the program were used for a feature story. League's verdict also was used for between-program breaks and he was interviewed over the air. League was operating a show in Skagway at the time of the famed fatal dual between "Soapy" Smith and Frank Reed, an incident dramatized in Atlas' program. Program is sponsored by Memphis Power 61 Light. Used Car Stunt WMBH, Joplin, Mo., developed a "Battle of Wits" Used Car sales promotion program for the R. & S. Motor Sales Co. of Joplin. The contest features a sales contest between nine used car salesmen, and each salesman appears on WMBH once each day during the week. Prizes are awarded to the salesmen by the company. Each salesman has a booth and a number of used cars assigned to him for the contest, and also a common stock to draw from. The salesmen were prepared with written copy for their first broadcast "sales talk," in which most of the standardized used car sales talks were presented. Afterwards, they were permitted to go on ad lib, because it was found that they would do better. The original contest was for one week, with a renewal in sight because of its success. Program aired at 12:45-1:15 P.M. Telegram a Day Every day for a week, Buryl Lottridge, commercial manager of KTUL, Tulsa, Okla.. wired leading agencies info on the station. Final tele asked their opinions of the statistigrams. Harvey-Whipple Campaign The Harvey-Whipple Inc. (oil burners) will start an extensive merchandising simultaneous with its new NBC-Blue network show which begins March 22. Dealers will be supplied with postcards to mail to prospects asking them to listen to the show. Cards will be timed to arrive same day that show is on the air. Thirty-three thousand dealer broadsides will start off the radio campaign. Radio will be the sole promotion medium in the large metropolitan centers. Company has been a successful user of radio since its inception in 1933. Canadian Promotions Inauguration of CBC commercial network found Northern Broadcasting Co. of Canada already in an extensive promotion for CJKL, Kirkland Lake; KKGB, Timmins, and CFCH, North Bay. All three stations carried series of ten and twenty-word station breaks; banners were placed on cars, trucks, and buses; window displays were plentiful; and fourpage brochure was distributed. Promotions directed attention to the major commercial offerings. Rookie Lowdown Radio stations KWTO-KGBX. Springfield, Mo., which will broadcast the most pretentious sports schedule in history, has arranged to take advantage of the town being one of the principal farms for the Cardinals. On April 11th, 300 rookie hopefuls from all sections of the United States will converge on the big modern baseball plant and park in Springfield to work out under the watchful eyes of chief Cardinal officials, • including Branch Rickey, Charley Barrett, Pop Kelchner, Joe Schultz, Eddie Dyer, Clay Hopper, and others. Each day during the 20-day training camp period, KWTO will broadcast 30 minutes in mid-afternoon, direct from the field, describing in detail the various activities. Store Interviews A survey conducted for WMC, Memphis, by an ad agency, covered actual buyers of goods rather than what the station thought was a considerable number of "stay-at-homes" usually reached by the "phone-call-to-home" method. Operatives were stationed in "selected" food and drug stores to interview customers after they had made purchases. Customers were asked "To which radio station do you listen most regularly?" Of the 1,004 reports, WMC states that 414 customers preferred that station, ( leading the second station by 40.8 per cent. Cold & Co., ad agency, used women investigators, hired through the Advertising Distributors of Amer 564