Radio annual and television yearbook (1939)

once records for independent basketball in the tri-cities. Both the basketball and bowling meets have been under the direction of Ray Anderson. "Cinderella" Contest The Elizabeth Arden "Music of Romance" program over MBS has added a contest feature to run until February 8. Idea is to select a "modern Cinderella" from women listeners. The Arden Cinderella will be the writer of the best letter on the topic "What is your most personal beauty problem and why haven't you overcome it?" "Cinderella" will be rewarded by having her "dreams come true," via a trip to New York with first-class accommodations, a three-week stay in the big city at the "very best hotel," and a complete course of beauty treatments in Elizabeth Arden's Fifth Avenue Shop. Cecil. Warwick & Legler handles the account. Scholarship Contest A contest with a scholarship as prize has been prepared by Cleveland College, for airing over WHK. Setup calls for five talks of five minutes each to be given by faculty members of the school. At the conclusion of each talk, lecturer will ask five questions. When listeners have figured out all 25 replies and submitted them before deadline, winners will be selected. Talks have been spotted for early evening hours, when students are able to listen. Sponsors in many cases rate the portable unit on a par with the broadcasts because of personal contacts made possible through presentation of the disks to special groups. First Federal Savings & Loan has four playbacks in constant service. Go for Playing Cards A single announcement on Mr. Fixit's Civic Service Program heard nightly on WIL, St. Louis, brought more than 800 replies, each representing an investment of at least $1. Mr. Fixit offered a deck of playing cards for three coupons each from a can of coffee costing 30 cents, and a dime to cover federal tax on cards. Sponsors of the Civic Service Program, than satisfied with the results from only one the David G. Evans Coffee Co., were more mention of the offer. Essay Contest The Made in America Club Inc. is conducting an essay contest on WBNX for boys and girls between the ages of 10 and 14 years. The essays must not be more than 100 words on the subject: "Why All Americans Should Buy American." The children are requested not to stress boycotts but rather a constructive argument as to the far-reaching benefits to be derived from such a movement, and particularly its effect on unemployment. The girl and boy submitting the best essays will receive a bicycle. Runners-up get skates, sleds, books, baseball outfits and musical instruments, all donated. Riddle Contest Clicks A riddle contest, with the program titled "Riddle Me This," has clicked on WTMJ, Milwaukee. The show, tested as one of a new nightly "quizzer" series with only $1 prizes, pulled more than 300 responses at its first ailing. Contestants represented all walks of life, with such professional men as professors, lawyers and dentists predominating. The program is handled with an M.C. and a "riddle" man who pops in seemingly from nowhere with his riddle bag, and the two bat the dialogue back and forth. Three conundrums are broadcast for solving and the contestant submits his answers. Transcribed brass band music is used for interlarding. This is one of three "quizzer" programs which WTMJ is using to build up the nightly 10:15-30 period. Scottie Pups Free Dog lovers get an opportunity to win padigreed Scottie dogs in a new contest aired in conjunction with Steve Severn's "Pet Club of the Air." Saturday afternoon feature sponsored over WOR by Doyle Packing Co. for a dog and cat food. Three pups will be awarded weekly, with contest details to be announced. Egg-Eating Contest WNOX and its newspaper affiliate, the Knoxville "News-Sentinel." staged a championship egg-eating contest last week which attracted 2,700 to the studio which only accommodates 700. Horace Hunnicutt of the "News-Sentinel" acted as the emcee for the program which was aired to the radio audience. Contest will be shown as a part of forthcoming Universal Newsreel clip. The winner, who downed 60 eggs in 55 minutes, was Robert Sauls, a 203-pounder. Station is now mulling over the possibility of staging a five state egg-eating championship. KELO's "Cookie Jar" KELO's "Cookie Jar" program is a children's quizz show in which seven boys and girls of the same grade school classification are chosen to answer especially selected questions with the highest scoring child winning the grand prize. Audience, composed of children, may volunteer to answer a question which one of the contestants fails to know and receive guest prizes for the correct answers. In any case everyone goes home happy as both audience and contestants receive a cookie. 567