Radio annual and television yearbook (1939)

station and the Muncie National Guard unit. Otis Rush, chief announcer, and Henry Marks, announcer, have worked out a system whereby the questions asked by Captain Elliot Watts of the U. S. Army during his tour of the ranks are aired over the station. The two WLBC announcers follow the Captain with a mike and air every word. Captain Watters, of the local unit, was enlisted to assist the announcers in defining terms for the listening audience. 50,000 "Secret Sixers" More than 50,000 St. Louis boys and girls are now enrolled in the "Secret Six Clubs," promotional angle on the electrically transcribed serial "Speed Gibson." now about 45 episodes old over WIL. Show is sponsored by Mildland Baking Co. (Toastmaster Bread), through Schaeffer-Brennan agency. Contact between bakery and juvenile "club members" is made by bakery's salesmen-drivers. Latter already have complained of long delays on their delivery routes, while groups of "SecretSixers" quiz them on "Speed Gibson." WBT Shriner Tie-up In connection with national Shriner's convention to be held in Charlotte on March 23-25, WBT will put on a gala broadcast from 11:30 P.M. to 2:00 A.M. Shriners will salute their home towns and dance music will be broadcast. WBT will also take part in the welcoming ceremonies Tuesday evening, March 22nd, when the Shrine President's train arrives with a thousand or more delegates who will be picked up en route from Kansas City. Civic Theater Tie-up Through a tie-up recently completed with Denver's Civic Theaters, KLZ is receiving a valuable good-will build-up by supplying news flashes for presentation over the seven-house public address system on "bank nights" every week. The air headlines are transmitted to the theater audiences while the drawings are in progress, with a reminder that complete details of the condensed stories will be aired. Mutual's Network Score New piece by Mutual's sales promotion department is a large sized card in several colors, more or less of caricature treatment on both sides, with the notation that one of four network advertisers used Mutual in 1937, while in December, one of every three network accounts signed were by Mutual also. Seven out of 21 network shows signed during December went to Mutual. GIVEAWAY Spot Picture Instead of merely writing a series of spots for the prospective client and laying them "cold" on his desk for a reaction, WTMJ, Milwaukee, records them so that they can be heard exactly as they will go on the air and the surrounding talk or music. The recordings are then taken to the client's office and run off on WTMJ's portable audition unit. This method of sales presentation is also being used for quarter-hour auditions of available live talent shows into which the client's selling has been built. Besides giving the client an opportunity to hear his show in his office before he signs for the airing, the transcriptions can be used by the client. Seed Offer Beginning today and for a period of a week thereafter, a special offer of flower-garden seeds is to be made on Procter & Gamble's popular daily series. "The Goldbergs." Continuity of the serial during the week has been written to include episodes concerning a community benefit seed sale. The audience offer specifies one Oxydol box-top and ten cents in exchange for three packets of assorted flower seeds. "The Goldbergs" broadcast Mondays through Fridays, 4:30 to 4:45 P.M., EST. Blackett-Sample-Hummert is the agency. F. D. R. Visit On the occasion of President Roosevelt's visit to Columbus, Georgia, Station WRBL distributed folders charting the President's tour of the city. Another co-operative effort by the station was the presentation of 10,000 flags to the city schools for the children to wave when the President's car passed. Goodwill idea was conceived by Jim W. Woodruff, Jr., WRBL manager. Shut-in Fan Pins Patients in 28 sanatoriums, fans of Frank Burke's CKLW "San Salute" program, are busy this week designing pins to identify them as Burke fans. The prize-winning design incorporating the idea of "Frank Burke's San Salute . . . 1938," will be made up into a club pin for the listeners. The only requirement for membership in the self-started club, according to Burke, is one must be a sanatorium patient, or have an interest in them to the extent of being a listener during the three "San Salute" programs carried by CKLW, 9:00 to 10:00 A.M. Sundays, and 11:30 to 12:00 noon, Wednesdays and Fridays. Each Wednesday members of the CKLW 569