Radio annual and television yearbook (1940)

Page scan 000185 from Radio annual and television yearbook

Record Details:

Title:
Radio annual and television yearbook
Date:
1940
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1940)
Leaf #:
000185
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

AGENCY NATIONAL NETWORK EXPENDITURES 1939 1938 1937 Blackett-Sample-Hummert $10,714,498 ( 1) $9,093,125 ( 1) $7,293 490 ( 1) Young & Rubicam, Inc 6,481,352 ( 2) 5,093,640 ( 3) 3,821,010 ( 4) J. Walter Thompson Co. 6,342,268 ( 3) 5,320,608 ( 2) 5,283,134 ( 3) Benton & Bowles, Inc. 5,385,301 ( 4) 4,800,399 ( 4) 3,634,240 ( 5) Ruthrauff & Ryan, Inc 4,991,348 ( 5) 4,015,959 ( 6) 3,407,886 ( 6) Lord & Thomas, Inc 3,891,308 ( 6) 4,791,586 ( 5) 5,549,195 ( 2) Compton Advertising, Inc 3,811,128 ( 7) 3,107,788 ( 7) 3,001,600 ( 7) Pedlar & Ryan, Inc 2,902,570 ( 8) 1,588,185 (11) (Not among 20 leaders) Ward Wheelock Co 2,595,270 ( 9) 2,258,425 ( 8) 1,128,540 (16) B. B. D. & 0 2,481,316 (10) 1,588,554 (10) 1,801,695 (10) Newell-Emmett Co 1,987,362 (11) 1,693,314 ( 9) 1,951,261 ( 9) William Esty & Co 1,852,529(12) 1,096,359(18) 1,033,263(17) H. W. Kastor & Sons 1,732,120 (13) 1,245,302 (15) (Not among 20 leaders) Lennen & Mitchell, Inc 1,613,974 (14) 1,500,635 (12) 1,380,063 (13) Russell M. Seeds, Inc 1,400,433 (15) (Not among (Not among 20 leaders) 20 leaders) Stack-Goble, Inc 1,294,410 (16) 1,007,060 (20) 1,495,307 (11) Wade Advertising Co 1,236,254 (17) 1,363,741 (14) 1,457,470 (12) Biow Co 1,234,522 (18) 1,081,115 (19) (Not among 20 leaders) Gardner Advertising Co 1,165,253 (19) 1,109,681 (16) 928,326 (19) N. W. Ayer & Son, Inc 1,144,316 (20) 1,397,535 (13) 2,842,215 ( 8) Columbia Broadcasting System 1939 Sponsor Expenditures Lever Brothers Co $3,392,672 General Foods Corp 3,191,167 Colgate-Palmolive-Peet Co 2,509,096 Procter & Gamble Co 2,283,347 Campbell Soup Co 2,253,083 R. J. Reynolds Tobacco Co 1,418,333 William Wrigley, Jr. Co 1,304,391 American Tobacco Co 1,286,703 Chrysler Corp 950,146 Ford Motor Co 949,297 Liggett & Myers Tobacco Co 945,620 Texas Co 875,418 American Home Products Corp 804,839 Continental Baking Co 729,543 Pet Milk Sales Corp 699,242 Ethyl Gasoline Co 497,575 Hawaiian Pineapple Co., Ltd 489,630 Philip Morris & Co., Ltd 487,470 Lambert Co 460,650 U. S. Tobacco Co 450,075 Lady Esther Co 439,875 Campana Corp 438,850 Gulf Refining Co 426,360 Prudential Insurance Company of Am. 414,330 Beneficial Management Corp 390,895 Internat'l Cellucotton Products Corp.. 384,430 Cudahy Packing Co 352,425 Sterling Products, Inc 351,765 Kellogg Co 347,032 Brown & Williamson Tobacco Co 340,035 Sealtest, Inc 325,550 U. S. Rubber Products Co 301,850 American Oil Co 295,048 George A. Hormel & Co 283,753 General Mills, Inc 272,925 Nehi, Inc 261,248 International Silver Co 235,244 Noxzema Chemical Co 235,058 Chesebrough Mfg. Co 227,385 P. Lorillard Co 217,695 Pure Oil Co 215,423 E. I. DuPont de Nemours & Co., Inc.. . 196,620 Griffin Mfg. Co 190,255 Corn Products Refining Co 164,983 Household Finance Corp 134,763 Lehn & Fink Products Co 116,415 Penn Tobacco 103,475 McKesson & Robbins, Inc 102,375 Boweys, Inc 100,167 Columbia Recording Corp 85,740 Fels & Co 72,970 Purity Bakeries Service Corp 63,985 Penick & Ford, Ltd 63,620 John H. Woodbury Co 56,020 California Fruit Growers Exchange. . . 54,041 Stephano Brothers 30,495 Rio Grande Oil Co 27,540 S. & W. Fine Foods, Inc 26,410 Tidewater Associated Oil Co 22,102 Euclid Candy Co. of California 17,860 Duart Mfg. Co., Ltd 17,690 Axton Fisher Tobacco Co 17,280 Mennen Co 16,310 Chamberlain Laboratories, Inc 16,244 Union Oil Co 15,275 Wilmington Transportation Co 11,000 Paramount Pictures, Inc 10,465 Atlantic Refining Co 10,093 Ralston Purina Co 8,235 Twentieth Century Fox Film Corp 7,173 Coty, Inc 6,041 Wilshire Oil Co 5,940 Holland Furnace Co 5,645 Bathasweet Corp 3,960 Sofenz Sales Corp 3,658 Cardinet Candy Co 3,520 Knox Gelatine Co 3,050 Old Trusty Dog Food Co 2,704 Calvo Growers of California 2,560 Colonial Dames, Inc 1,470 I. J. Fox Co 691 Political Advertisers 5,352 GRAND TOTAL $34,539,665 165