Radio annual and television yearbook (1940)

Mutual Broadcasting Sys» tern 1939 Sponsor Expenditures Bayuk Cigars $521,614 Ironized Yeast Co 356,969 Gospel Broadcasting Assn 304,651 Lydia E. Pinkham Medicine Co 220,073 General Baking Co 212,733 Philip Morris & Co 138,680 Philip Morris Cigarettes . . . $82,360 Dunhill Cigarettes 37,180 Revelation Tobacco 19,140 Emerson Radio & Phonograph Corp.. . 102,576 Wheeling Steel Corp 101,722 Lutheran Laymen League 99,565 Gillette Safety Razor Co 93,577 P. Lorillard Co 86,087 Mennen Co 77,301 Metropolitan Life Insurance Co 70,240 Delaware, Lackawanna & Western Coal Co 63,047 Ramsdell Inc 60,076 Richman Bros 51,053 Gordon Baking Co 42,768 Axton-Fisher Tobacco Co 31,190 Detrola Corp 30,977 Moody Bible Institute 30,738 Wheatena Corp 24,228 General Cigar Co 22,960 Bell & Co 22,859 Sweets Co 18,356 Lambert Co 15,784 Congress Cigar Co 14,662 American Bird Products 13,823 Thomas Leeming & Co 12,540 Maltex Co 11,301 Quaker Oats Co 8,943 V, LaRosa & Sons 8,640 National Foreign Language Broadcasting Service • • • • pioneers in the specialized field of Foreign Language Broadcasting. • \A/e offer Productive Program ideas in every language. • Wyjerchandising facilities for food products. • pertinent Facts, Figures and capable Station Presentation. J. FRANKLYN VIOLA & CO. 152 W. 42nd Street New York City Aurora Laboratories 8,192 Hartz Mountain Products Co 7,274 Hotel Roosevelt 6,825 Twentieth Century-Fox Film Corp 5,910 Winter & Co 5,505 Bathasweet Corp 4,698 Paramount Pictures 2,557 Vadsco Sales Corp 2,043 Maine Development Commission 1,920 General Mills 1,410 Cooperative 413,715 TOTAL $3,329,782 National Broadcasting Co. 1939 Sponsor ' Expenditures Adam Hat Stores, Inc $ 151,893 Air Conditioning Training Corp 15,356 American Home Products Co 1,724,714 American Oil Co 4,351 American Rolling Mill Co 68,406 American Tobacco Co., Inc 1,219,438 Babbitt, Inc., B. T 436,200 Ballard & Ballard Co 22,084 Bowey's, Inc 47,498 Bristol-Myers Co 1,141,548 Brown & Williamson Tobacco Corp.... 1,707,501 Campbell Soup Co 451,248 Canada Dry Ginger Ale, Inc 358,307 Cardinet Candy Co 37,864 Carnation Co 598,137 Cities Service Co 718,282 Colgate-Palmolive-Peet Co 240,637 Cook & Son, Wagon-Lits, Inc 23,430 Cummer Products Co 689,664 Dunn & McCarthy 70,728 Fels Co., The 242,702 Fendrich, Inc., H 60,984 Firestone Tire & Rubber Co 558,746 Fitch Co., F. W 488,265 Food & Beverage Broadcasters Ass'n. . 46,938 Gallenkamp Stores Co 31,131 General Electric Co 367,629 General Foods Corp 2,078,400 General Mills, Inc 2,136,953 General Motors Corp. (Buick Division) 19,983 Gilmore Oil Co 18,012 Goodyear Tire & Rubber Co 273,881 Gordon Baking Co 39,312 Grove Laboratories, Inc 180,007 Gulden, Inc., C. H 59,296 Hecker Products Corp 6,960 Jergens Co., Andrew 763,940 Johnson, S. C. & Son, Inc 589,330 Kellogg Co 514,442 Knox Gelatine Co., Chas. B 3,796 Lady Esther Co., Ltd 461,671 Lamont-Corliss & Co 87,460 Langendorf Bakeries, Inc 24,660 Lewis-Howe Co 635,338 Liggett & Myers Tobacco Co 992,032 Loose-Wiles Biscuit Co 26,280 Lorillard Co., P 490,232 Luft Co., Geo. W 29,227 MacFadden Publications, Inc 219,933 Magazine Repeating Razor Co 7,602 Manhattan Soap Co 101,898 Mars, Inc 253,816 Miles Laboratories, Inc 1,236,254 Modern Food Process Co 23,236 Moore & Co., Benjamin 32,192 Morrell & Co., John 98,544 Morris & Co., Ltd., Philip 590,016 Mueller & Co., C. F 34,816 Musterole Co 174,456 National Dairy Products Corp 1,164,930 Ohio Oil Co 31,461 Pacific Coast Borax Co 348,232 Palmer Bros 34,182 Penn Tobacco Co 190,272 Pepsodent Co 603,400 Pillsbury Flour Mills Co 561,710 Pittsburgh Coal Co 1,087 Princess Pat, Ltd 38,160 Procter & Gamble Co 6,485,788 Quaker Oats Co 1,192,004 166