Radio annual and television yearbook (1940)

INTERNATIONAL BROADCAST STATIONS Regulations Governing their Establishment and Operation, as of January 1st, 1940, Together with Available Groups of Frequencies. The term "international broadcast station" means a station licensed for the transmission of broadcast programs for international public reception. Frequencies for these stations are allocated from bands assigned (between 6,000 and 26,000 kilocycles) for broadcasting by International Agreement. A license for an international broadcast station will be issued only after a satisfactory showing has been made in regard to the following, among others: 1. That there is a need for the international broadcast service proposed to be rendered. 2. That the necessary program sources are available to the applicant to render an effective international service. 3. That the technical facilities are available on which the proposed service can be rendered without causing interference to established international stations having prior registration and occupancy in conformity with existing international conventions or regulations on the frequency requested (Cairo Radio Regulations, Article 7). 4. That directive antennas and other technical facilities will be employed to deliver maximum signals to the country or countries for which the service is designed. 5. That the production of the program service and the technical operation of the proposed station will be conducted by qualified persons. 6. That the applicant is technically and financially qualified and possesses adequate technical facilities to carry forward the service proposed. 7. That the public interest, convenience and necessity will be served through the operation of the proposed station. Service; Commercial or Sponsored Programs A licensee of an international broadcast station shall render only an international broadcast service which will reflect the culture of this country and which will promote international goodwill, understanding and cooperation. Any program solely intended for, and directed to an audience in the continental United States does not meet the requirements for this service. Such international broadcast service may include commercial or sponsored programs provided that, 1. Commercial program continuities give no more than the name of the sponsor of the program and the name and general character of the commodity, utility or service, or attraction advertised. 2. In case of advertising a commodity, the commodity is regularly sold or is being promoted for sale on the open market in the foreign country or countries to which the program is directed in accordance with regulations of the Federal Communications Commission herein stated. 3. In case of advertising an American utility or service to prospective tourists or visitors to the United States, the advertisement continuity is particularly directed to such persons in the foreign country or countries where they reside and to which the program is directed in accordance with regulations of the Federal Communications Commission herein stated. 4. In case of advertising an international attraction (such as a world fair, resort, spa, etc.) to prospective tourists or visitors to the United States, the oral continuity concerning such attraction is consistent with the purpose and intent of rules for international broadcast stations. 5. In case of any other type of advertising, such advertising is directed to the foreign country or countries and to which 966