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National Association of Broadcasters
events so that they may form their own conclusions and, therefore, nothing in the foregoing shall be understood as preventing news broadcasters from analyzing and elucidating news so long as such analysis and elucidation are free of bias.
News commentators as well as all other newscasters shall be governed by these provisions.
Religious Broadcasts
Radio, which reaches men of all creeds and races simultaneously, may not be used to convey attacks upon another's race or religion. Rather it should be the purpose of the religious broadcast to promote the spiritual harmony and understanding of mankind and to administer broadly to the varied religious needs of the community.
Commercial Programs and Length of Commercial Copy
Acceptance of programs and announcements shall be limited to products and services offered by individuals and firms engaged in legitimate commerce; whose products, services, radio advertising, testimonials and other statements, comply with pertinent legal requirements, fair trade practices and acceptable standards of good taste.
Brief handling of commercial copy is recommended procedure.
Member stations shall hold the length of commercial copy, including that devoted to contests and offers, to the following number of minutes and seconds :
Daytime
Fifteen-minute programs 3 :15
Thirty-minute programs 4 :30
Sixty-minute programs 9 :00
Nighttime
Fifteen-minute programs 2:30
Thirty-minute programs 3 :00
Sixty-minute programs 6 :00
Exceptions :
The above limitations do not apply to participation programs, announcement programs, "musical clocks," shoppers' guides and local programs falling within these general classifications.
Because of the varying economic and social conditions throughout the United States, members of the NAB shall have the right to present to the NAB for special ruling local situations which in the opinion of the member may justify exceptions to the above prescribed limitations.
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