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the THINKING MEN
OF ADVERTISING will see and read your message in
ADVERTISING & SELLING
These are serious times and demand serious thinking. THINKING MEN read Advertising & Selling because THINKING MEN write Advertising & Selling— the only specialized journal of advertising EXCLUSIVELY DEVOTED to PROBLEM INFORMATION.
Radio Networks and Stations (i advantage of reaching the pace
EXAMPLES OF HOW ADVERTISING & SELLING HAS FURTHERED THE CAUSE OF RADIO:
1A & S was the first advertising ■ publication to recognize the legitimate use of radio as an advertising medium. (Radio's Relationship to Advertising and the Newspaper, January 28, 1925 issue . . . How Radio Broadcasting Is Being Used as an Advertising Tool, April 22, 1925 . . . Broadcasting's Place in the Advertising Spectrum, December 16, 1926).
2 Arch Crossley gives A & S credit for
"■ proposing a circulation audit for radio — which later developed into the CAB. In It's Time We Took the "Blue Sky" Out of Air (October 16, 1929 issue) S. H. Giellerup suggested a plan for a continuing, cooperative checkup on the habits of listeners. This article, according to Archibald M. Crossley in Taking the Blue Sky Out of the Air (July, 1939 issue), became the basis for CAB reports.
total of 21 used space in 1941) know the setters of advertising — especially at a time when radical readjustments must be made in advertising and merchandising policies for both immediate and long-term results.
They also know how this magazine has pioneered in recognizing and sponsoring the legitimate use of radio as an advertising medium . . . and how it continues to focus the attention of advertising and agency executives on radio's major problems and significant trends.
Your present and future sales problems will be easier if the THINKING MEN of advertising are THINKING WITH YOU. Ask us for the complete story of why Advertising & Selling can get the right message across to the right men.
ADVERTISING & SELLING
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NEW YORK