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RESEARCH
ORGANIZATIONS
ASSOCIATED RADIO MARKETS
914 Northwestern Bank Bldg.,
Minneapolis, Minn.
Phone, ATlantic 3774
Manager .Alden R. Grimes
Assistant Manager Robert E. Stark
Report Manager Joan M. Devoy
Field Staff Supervisor Mary Prettyman
Services Offered: Radio audience surveys; air-checks of broadcast schedules; market analyses; media coverage data.
(Editor's Note: This firm is closed for the duration.)
BUREAU OF RESEARCH IN EDUCATION BY RADIO
University of Texas, Austin, Texas Phone: 9171-234
Director A. L. Chapman
Secretary Nadine Wilson
Assistants Elizabeth Berg,
Helen Kelley, Jerry Barnes, Camille
Lyons, Janice Lyons.
Services Offered: Non-commercial research service; research results utilized in the planning, writing, production and evaluation of educational radio programs; educational radio equipment studies; listeningtime studies; listener-effect surveys.
WALTER P. BURN & ASSOCIATES, INC.
7 West 44th Street, New York, N. Y. Phone, MUrray Hill 2-7462
President. .Walter P. Burn
Vice-President William Noble
Services Offered: Market data, economic studies, media coverage studies, radio coverage maps, decorative maps, economic maps, .charts, trade paper advertising, brochures,
dramatized sales presentation, complete promotion plans, trade area counsel on FM applications.
CALIFORNIA ASSOCIATES
417 South Hill St., Los Angeles, Calif. Phone: Madison 1196
President John B. Knight
Manager Geraldine Parker
Advertising Director Wade Crosby
Secretary Sylvia Clawson
Branch Office
300 Montgomery St., San Francisco, Calif.
Phone: Exbrook 0600
Services Offered: Public opinion surveys; market analysis; business research.
CANADIAN FACTS
11 Jordan Street, Toronto, Ont., Canada Phone Adelaide 2067
General Manager N. P. Colwell
Director of Field Personnel
Barbara Houston Sales Manager John F. Graydon
Branch Offices Operating branches in 130 Canadian cities and towns with a total staff of 2100.
Services Offered: All types of marketing research including market coverage data, consumer studies, dealer investigations, opinion studies, government work, market condition forecast and checks on effectiveness of various media.
PAUL T. CHERINGTON
c/o McKinsey & Co., 60 East 42nd St.,
New York, N. Y.
Phone, VAnderbilt 6-5280
Services Offered: Distribution consultant, market surveys, media studies.
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