Radio annual and television yearbook (1943)

COMMERCIAL SERVICES, INC. 2011 Park Avenue, Detroit, Mich. Phone: RAndolph 1485 President-General Manager Richard W. Oudersluys Vice-President Keith G. Cone Production Manager Margaret McMillan Services Offered: Telephone surveys, roster recall surveys, consumer and dealer studies, copy testing, market investigations. ROBERT S. CONLAN & ASSOCIATES New York Life Bldg., Kansas City, Mo. Phone Victor 1973 Principal Robert S. Conlan Associates Edward I. Heaton, Carrie J. Conlan, Gladys Zander Branch Office Republic Bank Bldg., Dallas, Texas Phone: Central 6017 In Charge William L. Stout, Jr. Services Offered: Listener surveys, market research. CROSSLEY, INC. 330 West 42 St., New York, N. Y. Phone BRyant 9-5462 President Archibald M. Crossley Services Offered: Program rating, nationwide or individual area studies, general mar. keting consultants. ELLIOTT-HAYNES, LTD. (Radio Research Division) 25 King St., West, Toronto, Ont., Canada President Walter E. Elliott Vice-President W. Paul Haynes Secretary-Treasurer Ernest Comte Offices Sun Life Bldg., Montreal, P. Q., Canada (Also offices in Halifax, Winnipeg and Vancouver.) Services Offered: Radio audience and listening surveys using, with permission, the C. E. Hooper, Inc., technique and formula (telephone co-incidental) ; reports are released fortnightly with the first report of the month carrying complete data on evening listening and the second report carrying complete data on daytime listening. THE COOPERATIVE ANALYSIS OF BROADCASTING, INC. 330 West 42nd Street, New York, N. Y. Phone, LOngacre 3-1454 General Manager .A. W. Lehman Governing Committee: D. P. Smelser, Chairman (Procter & Gamble Co.) ; George H. Gallup, Treasurer (Young & Rubicam) ; Robert B. Brown (Bristol-Myers Co.) ; L. D. H. Weld (McCann-Erickson) ; F. B. Ryan, Jr. (Ruthrauff & Ryan) ; John L. Bogert Standard Brands) ; A. W. Lehman, General Manager. Services Offered: The Cooperative Analysis of Broadcasting, Inc., is a non-profit membership corporation. Its purposes are: collection, for information of its members, of information, statistics, and data related to advertising through the medium of radio broadcast; evaluation of the popularity of various radio broadcast programs in relation one to the other; studies of the habits of those who listen to radio broadcast programs and of the uses by such listeners of radio receiving instruments; and generally, the collection and dissemination of information, statistics and data applicable, directly or indirectly, to the use of wireless telegraphy for the transmission of messages or the entertainment or education of the listening public. EVALUATION OF SCHOOL BROADCASTS PROJECT Ohio State University, Columbus, Ohio Phone, University 3148, Ext. 707 Director I. Keith Tyler Associate Director Norman Woelfel Research Associates R. R. Lowdermilk, J. Robert Miles, Seerley Reid, Irving Robbins, J. Howard Rowland, G. D. Wiebe. Research Assistant Hazel Gibbony Research Consultant Daniel Day Assistant to Director. . . .M. Margariete Ralls Services Offered: Research on the relation of radio and children and young people; advisory services to broadcasters and educators on planning and production of school broadcasts and children's programs. (This project has published 40 bulletins on a variety of problems relating to the educational use of radio; bulletins are available from the project at cost. Five books covering the executive field thoroughly and systematically are being published under the title "Radio In Education Series". The project, which will be completed this year, is sponsored by the Federal Radio Education Committee and Ohio State University and is financed by grants from the General Education Board.) 146