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McKINSEY & CO.
60 East 42nd St., New York, N. Y.
Phone, VAnderbilt 6-5280
Services Offered: Distribution consultant, market surveys, media studies.
COMMERCIAL SERVICES, INC.
2011 Park Avenue, Detroit 26, Mich. Phone: RAndolph 1485 President-General Manager
Richard W. Oudersluys
Secretary-Treasurer Lawrence E, Black
Production Manager Nellie R. Cline
Services Offered: Radio listening surveys, consumer and dealer studies, copy testing, market investigations.
advertising through the medium of radio broadcast; evaluation of the popularity of various radio broadcast programs in relation one to the other; studies of the habits of those who listen to radio broadcast programs and of the uses by such listeners of radio receiving instruments; and generally, the collection and dissemination of information, statistics and data applicable, directly or indirectly, to the use of wireless telegraphy for the transmission of messages or the entertainment or education of the listening public.
CROSSLEY, INC.
330 West 42 St., New York 18, N. Y. Phone BRyant 9-5462
President Archibald M. Crossley
Vice-President J. A. Ward
Services Offered: Program rating, nationwide or individual area studies, general mar. keting consultants.
ROBERT S. CONLAN & ASSOCIATES
New York Life Bldg., Kansas City, Mo. Phone Victor 1973
Principal Robert S. Conlan
Associates Carrie J. Conlan,
Gladys Zander
Services Offered: Advertising and public relation research, listener surveys, market research.
THE COOPERATIVE ANALYSIS OF BROADCASTING, INC.
330 West 42nd Street, New York, N. Y. Phone, LOngacre 3-1454
General Manager A. W. Lehman
Governing Committee:
D. P. Smelser, Chairman (Procter & Gamble Co.) ; George H. Gallup, Treasurer (Young & Rubicam) ; Robert B. Brown (Bristol-Myers Co.); L. D. H. Weld (McCann-Erickson) ; F. B. Ryan, Jr. (Ruthrauff & Ryan) ; John L. Bogert (Standard Brands) ; A. W. Lehman, General Manager.
Services Offered: The Cooperative Analysis of Broadcasting, Inc., is a non-profit membership corporation. Its purposes are: collection, for information of its members, of information, statistics, and data related to
ELLIOTT-HAYNES, LTD. (Radio Research Division)
25 King St., West, Toronto, Ont., Canada
President .Walter E. Elliott
Vice-President W. Paul Haynes
Secretary-Treasurer Ernest Comte
Offices
Sun Life Bldg., Montreal, P. Q., Canada (Also offices in Halifax, Winnipeg and Vancouver.)
Services Offered: Radio audience and listening surveys using, with permission, the C. E. Hooper, Inc., technique and formula (telephone co-incidental) ; reports are released fortnightly with the first report of the month carrying complete data on evening listening and the second report carrying complete data on daytime listening.
EVALUATION OF SCHOOL BROADCASTS PROJECT
Ohio State University, Columbus, Ohio
Phone, University 3148, Ext. 708
Director L Keith Tyler
148