Radio annual (1944)

Record Details:

Title:
Radio annual
Date:
1944
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1944)
Leaf #:
000166
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Executive Vice-President Fulton Dent Publication Editor Dorothy Greene Services Offered: Monthly spot advertising reports; confidential statistics revealing spot activity of national and regional advertisers. tiveness of various media of communication; sociological and psychological composition of radio audiences; audience to different types of programs; techniques of measurement of coverage and effectiveness of media of communication; techniques of measuring likes and dislikes of programs. A. C. NIELSEN COMPANY 2101 Howard Street, Chicago, 111. Phone, HoUycourt 6100 President A. C. Nielsen Executive Vice-President F. K. Leisch Executive Vice-President H. L. Rusch Vice-President W. B. Perrin Vice-President. J. M. Teague Vice-President L. O. Heideman Vice-President P. V. Jester Vice-President J. P. Napier Vice-President D. M. Prather Vice-President T. R. Shearer Vice-President C. T. Allen Vice-President C. G. Shaw Secretary.Treasurer Bertha Pritzlaff Branch Office 500 Fifth Ave., New York, N. Y. Phone, PEnnsylvania 6-7126 Executive Vice-President In Charge of N. Y. Office J. O. Peckham 109 St. Aldates, Oxford, England Vice-President E. L. Lloyd Services Offered: Market research work including the publication of indexes on the drug, food, liquor, radio and British business. OFFICE OF RESEARCHRADIO DIVISION 3470 Broadway, New York 31, N. Y. Phone, AUdubon 3-2335 Director Dr. John G. Peatman Services Offered: Psychological aspects of market research; surveys and analyses for the music industries and advertising agencies; weekly Audience Coverage Index Report; national survey of popular music broadcast on nation networks, consultation service on radio sampling methods and on the program analyzer technique for evaluating and improving programs. THE PULSE OF NEV^ YORK, INC. 500 Fifth Ave., New York 18, N. Y. Phone: LAckawanna 4-8305 Director Sydney Roslow Manager David Klein Services Offered: Measurement of radio audiences, analysis of radio program audiences and the sales effectiveness of radio programs; studies of the relationship between radio listening and other related questions. OFFICE OF RADIO RESEARCH, COLUMBIA UNIVERSITY Phone, COlumbus 5-6951 15 Amsterdam Ave., New York 23, N. Y. Director Dr. Paul F. Lazarsfeld Associate Director Dr. Robt. A. Merton Research Associate Marjorie Fiske Services Offered: Research in the effec RADIO REPORTS, INC. 220 East 42nd St., New York, N. Y. Phone: MUrray Hill 2-3564 President Edward F. Loomis Vice-President P. R. Richer Secretary Rose T. Pavlica Sales Manager George I. Reid 150