Radio annual (1944)

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IOOK at New England as a whole — not just a part of it. ^ The real potentialities of the New England market can be largely wasted if you try to cover too much area with two or th~ee stations. By taking the broad view, by bringing into focus all the cities of New England and their trading zones, it becomes apparent that you need a network to sell New England as a unit. There is but one network that will do this job — do it thoroughly by giving you the right stations in the twenty-one places where you need the impact of primary coverage. Add these twenty-one Yankee stations together, with their local acceptance based on long standing success and the friendship and support of their communities — the result is all-over primary coverage of New England. Yankee's twenty-one stations bring all markets within your reach in the only way they can be reached by radio. The Yankee hAember of fhe Mutual 21 BROOKLINE AVENUE, BOSTON 15, MASSACHUSETTS