Radio annual (1944)

Record Details:

Title:
Radio annual
Date:
1944
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1944)
Leaf #:
000660
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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IN MILWAUKEE IT'S TO USE THE SHOW IS GOOD WHERE THE WAITING LINE IS LONG When you see a long queue in front of a theater, you know the show is good. Ail over Milwaukee you'll find long queues . . . going into war plants (Industrial employment is up 69.3% since 1940) . . . going into stores to spend their earnings (Industrial pay rolls are up 172.8% since 1940) . . . riding buses and streetcars (population is up 63,000 since 1740 even with more than 50,000 men in service) . . . tuning in WISN (the figures show the tremendously increased business on this resultproducing radio station.) WISN B<Uicall4f Sound ... Because WISN hai achieved the ideal j-M dlltribution of commercial programs: Local Programs 33.9% National Programs .32.9% Columbia Network Programs 3312% Ba4,icaUifr S<Ui4id . . . Because each year WISN hat shown an Increase in buslnew and each year this increase has been greater: 1941 Increase Over 1940 5% 1942 Increase. Over 1941 20% 1943 Increase Over 1942 39% 1943 Increase Over 1940 73% 9 llcUicalUf Sound . . . Because in 1943 each quarter's business en WISN has shown in Increase. Even the "dog day months" of July, August and.September, proved that there is ho summer slump on WiSNI IMS % of Tear'* Total First Quarter 19.2% Second Quarter 24.7% Tliird Quarter 25.8% Fourth Quarter 30.3% All 0^ uduck me<Hl4, ... if you want results in Milwaukee, you can get them where more and more advertisers' are getting them every year .... en WISN, the station with the listenec preference. 5000 WATTS DAY & NIGHT MILWAUKEE, WISCONSIN GASTON W. GRIGNON, Gener.al Manager o A Columbia Network Sfaflon THE KATZ AGENCY. INC. --NATIONAL REPRESENTATIVES 628