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S E • S • A • C
By PAUL HBINECKE
President
SESAC will continue in 1944 to make available to radio stations, without restriction, the music catalogs of over 100 leading American music publishers. SESAC music will continue, in 1944, to be used on more radio stations than any other music because—
SESAC has long term blanket licenses with nearly 900 commercial radio stations in the U. S., and —
SESAC music is American music, with over 100 publishers located in 20 states from coast to coast.
SESAC is the bread and butter music of radio, the standard music, the Western and cowboy songs, the religious hymns, the college tunes, the compositions of Edward MacDowell, Victor Herbert, Charles Wakefield Cadman, Mrs. H. H. A. Beach, etc. The diversified music which year after year provides the bulk of program material for your 18-hour broadcast day.
An ever increasing use of SESAC music by advertising agencies on virtually all commercial transcriptions indicates that agency production heads recognize the universal appeal of **bread and butter" music to the listening audience and that time buyers welcome the freedom which SESAC music affords from copyright clearance, bookkeeping deductions, extra fees, music restrictions, etc.
Service to stations is the 1944 watchword at SESAC. Our station relations staff will continue to visit every radio station in the country at least once every six months and assist station executives with their operational problems and music requirements. With 100 years of combined broadcasting experience, our station relations staff is well qualified to provide counsel on virtually every phase on station operation.
The seven proven sales plans have been of material benefit to commercial managers and the details of these commercial programs as well as three new sales plans will be made available to stations without charge through our station relations staff and Program Service Department.
Our liaison work for the Treasury Department on war bonds will continue in 1944 and we shall endeavor to provide the War Finance Division with a daily report of constructive suggestions obtained from stations and data on outstanding war bond programs observed throughout the country.
Our Program Service Department is geared for even more effective operation in 1944, with the preparation and publication of the SESAC Music Program Builder its first major accomplishment of the year. This 200 page volume contains the outstanding music in every program classification by title, composer, publisher, available arrangements, etc. It was created in response to requests from station executives for a practical handbook of specific music, or the cream of the music in every category, classified topically as well as alphabetically.
SESAC, its publishers, Program Service Department and station relations staff will continue to be at your service throughout 1944.
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