Radio annual (1945)

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Effective signal-coverage comparison of an FM station and a 1400-kc AM station Regardless of your present power, if you face a coverage problem, if you share a crowded channel, consider FM. In nearly every case it will provide better coverage of the same area at less cost, or better coverage of more area at the same cost. To your audience this means improved reception. To you, this means a larger and more consistent audience and better service to your advertisers. Plan your FM station now and make full use of General Electric's vast background of experience in the FM field. It is the one manufacturer with experience in designing and building complete FM systems — from transmitters to receivers. For information on G-E's complete line of FM broadcast equipment, write direct to: Electronics Department , General Electric, Schenectady 5, N. Y. STUD I AND STATION EQUIPMENT • T R AN S M I T T EJR? GENERAL & ELECTRIC