Radio annual and television yearbook (1945)

Page scan 000490 from Radio annual and television yearbook

Record Details:

Title:
Radio annual and television yearbook
Date:
1945
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1945)
Leaf #:
000490
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 18, 2024
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YOU MAY BE ABLE TO "CAST" 422 FEET* — YOU CAN'T BROADCAST INTO WESTERN MICHIGAN FROM CHICAGO OR DETROIT! Pardon the pun — but it really isn't possible to throw a "plug" into Western Michigan, from ANY outside station, with ANY hope of adequate or consistent performance. The reason is an actual physical barrier in the matter of geographical location, which gives Western Michigan an almost impenetrable fading condition. Distant stations simply can't put a dependable signal into the area. But WKZO and WJEF can — and do. WKZO in Kalamazoo and WJEF in Grand Rapids — both CBS, both programmed especially for their specific areas — do the kind of job that these two big markets deserve. Sold in combination at a bargain rate per thousand radio homes covered, they are by long odds your best choice for real coverage in Grand Rapids, Kalamazoo, Battle Creek and all of Western Michigan. Let us send yon the whole story — or just ask Free & Peters! * Wm. J. Lovely of St. Louis did it at Chicago in Sept., 1943! WKZO CBS-FOR KAlAMAXOO»^H CREEK.AND WESTERN MK >/0 BOTH OWNID AND OPERATED IY RTZEK MOADCASTINO COMPANY FREE ft PETERS, INC., EXCLUSIVE NATIONAL REPRESENTATIVES 468