Yearbook of radio and television (1947)

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__j kits contain the stag >f the promotional effort which Columbia puts of newspaper advertisements; 190,000 local behind the multitudebf programs it broadcasts each week. It is a picture you have probably never seen before since it comes from behind the scenes. It is hase of the vast complex of supporting network What yoi tion of the 150 working kits that go put annually r** nouncements; 100,000 photographs and biographies of radio performers; 7500 recordings giving ..cause they symbolize swiftly and dramatically the character of Columbia's continuinq service to its listeners, its station! d its advertisers. In terms of volume, variety am ,rk s 164 owned and affiliated stations. These quality, this service is unmatched among broad ^^ oPERynoN CROSSROWS 11110'