Yearbook of radio and television (1947)

Record Details:

Title:
Yearbook of radio and television
Date:
1947
Publisher:
New York : Radio Daily
Volume:
Radio annual (1947)
Leaf #:
000141
Language:
English
Collection:
Broadcasting & Recorded Sound, Year Book, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Agency »nd Sponsor Network Billings American Broadcasting Co. 1946 Agency Gross Billings Dancer-Fitzgerald-Sample, Inc $ 4,076,892 J. Walter Thompson Co 3,766,584 Batten, Barton, Durstine & Osborn, Inc. 3,307,199 Kenyon & Eckhardt, Inc 2,993,995 Compton Advertising, Inc 2,305,677 Wade Advertising Agency 1,965,231 Warwick & Legler, Inc 1,780,427 Hutchins Advertising Company, Inc.. . . 1,712,271 Benton & Bowles, Inc 1,677,120 McCann-Erickson, Inc 1,550,664 N. W. Ayer & Sons, Inc 1,133,700 Schwimmer & Scott, Inc 905,473 La Roche & Ellis, Inc 904,856 Sherman & Marquette, Inc 894,275 Maxon, Inc 844,980 Young & Rubicam, Inc.. . 725,267 Dohertv, Clifford & Shenfield, Inc 692,427 Roche, Williams & Cleary, Inc 687,638 Knox, Reeves Advertising, Inc 652,845 Lennen & Mitchell, Inc 642,758 Charles Dallas Reach Co 531,969 William H. Weintraub & Company, Inc. 459,050 Hazard Advertising Company 455,010 Small & Seiffer, Inc 400,905 Hill Blackett & Company 384,954 Keeling & Co., Incorporated 355,799 Tracy-Locke, Inc 342,976 The Joseph Katz Company 306,618 Buchanan & Company, Inc 285,953 Grant Advertising, Inc 284,632 Huber Hoge & Sons 254,316 MacFarland, Aveyard & Company 246,028 Foote, Cone & Belding, Inc 205,799 Sullivan, Stauffer, Colwell & Bayles. Inc 179.652 Gahagan, Turnbull & Company, Inc. . . . 175,259 Erwin, Wasey & Co., Inc.; 168,852 Ivey & Ellington, Inc 148,320 Needham, Lewis & Brorby, Inc 148,067 H. B. Humphrey Company 146,952 The BioAV Company, Inc 138,841 Pacific National Advertising Agency. . . 138,659 A. W. Lewin Co 115,497 Wiltman & Pratt, Inc 100,124 Trade Development Corporation 92,809 Raymond Spector Company, Inc 89,210 Roy S. Durstine, Inc 88,244 M. H. Hackett Co 86,438 Robert Raisbeck Advertising Agency . . . 80,736 Alfred J. Silberstein-Bert Goldsmith, Inc 71,744 Robert Orr & Associates 70,960 Aubrey, Moore & Wallace. Inc 64,641 McManus, John & Adams, Inc 60,011 Morse, International Agency 45,787 St. George's & Keyes 45,683 Elwood J. Robinson Advertising Agency 44,460 Brisacher, Van Norden & Staff 43,904 Brooks Advertising Agency 42,793 Donahue & Co., Inc 41,323 Kudner Agency, Inc 39,443 William Esty & Company, Inc 38.481 Ewell & Thurber Associates 33,308 Barton A. Stebbins Advertising Agency 32,999 Russel M. Seeds Co 32,379 Adolph Wenland & Associates 28,782 Charles Sheldon Advertising Agency. . . 27,606 Mac Laren Advertising Agency 25,907 Alvin Wilder Advertising 24,180 Hugh A. Deadwyler Advertising 18,829 John Barnes & Associates 18,460 Smith, Bull & McCreery, Inc 16.580 Ruthrauff & Ryan, Inc 16,008 McJunkin Advertising Company 13,725 Raymond R. Morgan Company 10,314 The Blaine-Thompson Co., Inc 10,247 Abbott Kimball Co., Inc 8,600 Bruce Eldridge Advertising 7,766 Lockewood-Shackleford, Inc 7,596 No. Agency 5,932 Green-Brodie, Inc 5;834 Street & Finney, Inc 4,784 Campbell-Mithun, Inc 4,557 Furman, Feiner & Company, Inc 3,840 Dudley L. Logan Advertising 3,820 Hixon-O'Donnell Advertising Agency. . 3,360 George Lynn Advertising Agency 2,940 Walter W. Wiley Advertising, Inc 2,904 Duane Jones Company, Inc 2,646 Howard G. Hanvy Co 2,564 TOTAL $40,617,130 Columbia Broadcasting System 1946 Agency Gross Billings Young & Rubicam $ 6,601,846 Dancer-Fitzgerald-Sample 6,544,748 Biow Co 5,156,544 Ruthrauff & Ryan 4,139,431 J. Walter Thompson Co 4,072,533 Fcote, Cone & Belding 3,545,233 Compton Adv 2,898,162 Benton & Bowles 2,497,559 Ward Wheelock Co 2,451,403 BBDO 2,421,718 Wm. Esty & Co 1,795,304 Duane Jones Co 1,444,012 Geyer, Cornell & Newell 1,412,791 N. W. Ayer & Son 1,344,689 McCann-Erickson 1,268,213 Pedlar & Ryan 1,012,528 Gardner Adv. Co 874,076 Buchanan & Co 805,255 Lennen & Mitchell 790,422 Wm. H. Weintraub & Co 785.698 Campbell-Ewald Co 725,685 Ted Bates, Inc 706,515 Sherman & Marquette 681,005 Kenyon & Eckhardt 530,029 Warwick & Legler 518,463 Grant Adv 436,747 McJunkin Adv. Co. . 405.119 Roche, Williams & Cleary 387,435 Arthur Meyerhoff & Co.. . . 365,454 Lambert & Feasley 295,901 Sullivan, Stauffer, Colwell & Bayles. .. 278,918 J. M. Mathes, Inc 273,230 Shaw-Le Vally, Inc 269,547 131