The radio annual (1947)

ORGANIZATIONS Advertising Federation of America 330 West 42nd St., New York, N. Y. BRyant 9-0430 OFFICER? President and General Manager Elon C. Borton Vice-President Louis D. Young (Adv. Dir., The Indianapolis Times, Indianapolis) Vice-President Karl T. Finn (Adv. Dir., Cincinnati Times-Star, Cincinnati) Vice-President J. Rex Huguley (Oklahoma Paper Company, Oklahoma City Vice-President Prudence Allured (Publisher, Manufacturing Confectioner, Chicago) Secretary Bj Kidd <N. W. Ayer & Son, Inc., Philadelphia) Treasurer Robert S. Peare (Vice-President, General Electric Company, Schenectady DIRECTORS Chairman of the Board; Allan T. Preyer, Chairman, Morse International, Inc., New York; C. J. Allen, VicePresident, The Connecticut Light & Power Co., Waterbury; Fairfax M. Cone, Chairman, Exec. Committee, Foote, Cone & Belding, Chicago; Robert F. G. Copeland, Manager, Batten, Barton, Durstine & Osborn, Detroit: Franklin J. Cornwell, Adv. Mgr., Brown Shoe Company, St. Louis; Joe M. Dawson, Chairman, Exec. Committee, Ceyer, Cornell & Newell, New York; Paul Garrett, Vice-President and Director Public Relations, General Motors Corp., New York; Lester Hafemeister, Adv. Mgr., Weyenberg Shoe Mfg. Co., Milwaukee; Palmer Hoyt, Publisher, The Denver Post, Denver; W. R. Laughlin, Wilhelm-Laughlin-Wilson and Associates, Houston; Forbes McKay, Associate Adv. Mgr., The Progressive Farmer, Birmingham; George S. McMillan, Secretary, Bristol-Myers Company, New York; Graham Patterson, Publisher, Farm Journal and Farmer's Wife, Philadelphia; John H. Piatt, Vice-President, Kraft Foods Company, Chicago; B. L. Robbins, Exec. Vice-Pres., General Outdoor Advertising Co., Chicago; J. P. Seiberling, President, Seiberling Rubber Company, Akron; Paul N. Swaffield, Adv. Mgr. Hood Rubber Co., Inc., Watertown, Mass.; Lewis Allen Weiss, Vice-Pres. & Gen. Mgr., Don Lee Broadcasting System, Hollywood; General Counsel, Charles E. Murphy, Attorney-at-Law, New York; Director of Special Services, Earle Pearson; Director, Bureau of Research and Education, Alfred T. Falk. FUNCTIONS To provide a common forum and a central medium for cooperative effort on behalf of all individuals and groups interested in advertising. To elevate the standards of advertising practice and to combat any unfair competitive methods in its sale. To help increase the effectiveness of advertising as an instrument of distribution, with its resulting benefits to business and the general public. To determine and disseminate more accurate knowledge of the functions of advertising in business, and its social and economic values. To aid in raising the standards of education and training for advertising practitioners. Advertising Research Foundation 11 West 42nd St., New York, N. Y. Circle 6-6106 OFFICERS Chairman Wm. G. Polmer Treasurer Frederic «. Gamble Secretary Paul B. West Managing Director A. W. Lehman Technical Director D. B. Lucas FUNCTIONS AND ACTIVITIES Measurement of reading habits, qualitative analysis of media, general studies of advertising for equal interest to advertisers, agencies and media. American Assn. of Adv. Agencies (AAAA) 420 Lexington Ave., New York 17, N. Y. LExington 2-7980 OFFICERS Chairman of the Board Sigurd S. Larmon Vice-Chairman J. C. Cornelius Sec.-Treas James H. S. Ellis Pres. & Exec. Secty Frederic R. Gamble Association Counsel McKercher & Link Asst. Exec. Secty Herald Beckjorden Asst. Exec. Secty .Richard Turnbull Asst. Treasurer O. Karl Giesen Director of Service L. W. MacKenzie FUNCTIONS The American Association of Advertising Agencies was formed in 1917 by the amalgamation of the New England, New York, Philadelphia, Southern and Western Advertising Agency Associations — to promote the interests and raise the standards of advertising and of the advertising agency business. It welcomes to membership any advertising agency qualified to aid in this purpose by reason of its ability to serve the cause of advertising, its financial soundness and its demonstrated desire to adhere to sound and ethical business practices. The aims of the Association are partly ethical and partly economic. It is a professional body and also a trade association. It aims to raise standards, to improve technique, to ascertain values, to safeguard relations, and to cooperate with other organized jffort in related fields. One of the major aims of the Association is to keep advertising agency practice on a high level, in order that it may be most useful to the advertiser, most helpful to the publisher and respected by business men. Early in its career the Association adopted for the guidance of its members two official statements. One is entitled "Agency Service Standards," in which agency service is defined, so that advertisers and publishers may know what to expect and agencies may know what should be required of them, thus discouraging the incompetent and encouraging those equipped to render effective service. The other statement, entitled "Standards of Practice," deals with agency relations with media, clients and the public, with fair and ethical agency competition, and other professional ethics. • American Bar Association (Standing Committee on Communications) Office of the Chairman: 1002 Hill Bldg. , Washington 5, D. C Republic 3833 COMMITTEE Chairman. . .Francis W. Hill, Jr., 537 Woodward Bldg., Washington, D. C. Committeeman Monte Appel Committeeman Edwin Borchard Committeeman John W. Cuider Committeeman Theodore A. Joslin FUNCTIONS To advance the science of jurisprudence, promote the administration of justice and uniformity of legislation and of judicial decision in the Nation, and uphold the honor of the profession of the law. • American Communications Association (C. I. O.) 5 Beekman St., New York 7, N. Y. COrtlandt 7-1374 OFFICERS International President Joseph P. Selly International Secty.-Treas Joseph F. Kehoe V'ce-President, Broadcast Dept. ..... .William Lamey Local One Secty.-Treas Richard Shipp Chairman, Atlantic Branch William Bender International Representative. Sidney Adler 931