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THE XI::\V YORK TIMES, FRIDAY. JANUARY 2. 1953
RADIO & TELEVISION
A Laconic Bill Stern, Accepting Conditions of New TV Medium, Calmly Describes Cotton Bowl Game
By JACK GOULD
Bill Stern, the veteran spartscaster. showed a rare brand of both courage and common sense yesterday. Noied for years as an announcer who practically never stopped talkinK. he comi)letely altered his technique in giving over the N. B. C. network an account of the Cotton Bowl Kame between Texas and Tennessee.
The contrast l»etween the Stern of yesterday and the Stern of old was so marked — and so welcomed that there could be no doubt that the sportscaster had deliberately elected to heed the cries of many football fans to let the TV camera t<-ll the storv. Bill deserves crirdit for makini,' an about fare. For a oerson in the public eye that is never easy.
The Texas-Tennessee Rame was an acid test for Mr. Stern Ixfcause the Cotton Bowl attraction was an incredibly dull one. But whereas in days Kone by Mr. Stern would have endeavored to camouflage the obvious with a torrent of words, yesterday he succinctly observed that Tennessee was not very K'xxl and let it ro at that.
Mr. Stern's major improvement was that he did not chatter while a play was in prosrrcss. for the most part restricting his comment to Kiving the name of the player who carried the bali. On passes and kicks, he kept •itill and allowed the viewer to see for himself what wa^i happening. Even during several occasions when the teams took time out, he said nothing. The viewers waited along with the spectators of the bowl for the sjame to resume, which is enlightened television.
Similarly, Mr. Stern al>«tained from analyzing the came in technical gobbledegook. Mr. Stern should complete successfully the transition from radio to TV. His worst troubles apparently are over.
THANKS
JACK GOULD
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