Radio annual (1953)

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HON p»omot»o« Sett T»"»® NVore l«ec»We iVfo/(/ //x* opinions that need molding: Of most vital importance to radio and TV sales curves are the opinions and decisions of the advertisers and the agency account executives. The solution to the sales problems of broadcasters today lies largely in reaching and convincing these upper-bracket executives without whose approval the time-buyer is powerless to further your cause. Best Way to Reach Them To reach executives who make decisions on markets and media — including whether to use the broadcast medium or something else — as well as to reach your time-buyers, account executives and company sales and advertising managers, your message is best carried in the general advertising press . . . and in ADVERTISING AGE, in particular. Put Your Message on a Live Tower ADVERTISING AGE is no dummy antenna — but a live tower, properly tuned and loaded to transmit your message to those decision-makers who should hear it, and who can act on it. That's why ADVERTISING AGE, with the big circulation where it counts, carries well over twice as much radio and TV promotion as any other general advertising pubHcation — that's why it should carry your promotion, as well! Advertising Age important to important people 200 E. Illinois St. Chicago 1 1 801 Second Ave. New York 17 1256