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Mark Woods President
As president of ABC, Mark Woods has established himself as a top radio-TV executive, having been in the broadcasting business more than half of his lifetime. His connection with radio came about through a subsidiary setup by A. T. & T., with whom he was connected, when they created the Broadcasting Co. of America, to operate WEAF. By Nov. 1, 1926, when NBC took over the broadcasting operations of A. T. & T., Woods was acting in the triple capacity of financial officer, assistant ;• { secretary and office manager and by 1934 had become
assistant executive vice-president and administrative officer of NBC, being made vice-president and treasurer two years later. With the formation of the Blue Network Co., Inc., in Jan., 1942, Woods became its president, remaining as president of ABC, when the network was renamed.
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A veteran of broadcasting, Charles C. Barry, vicepresident in charge of television of ABC, has been one of the principal program officers of the network since its organization. From 1942 to 1945 he was national program director of the net. In 1947 he was elected a vice-president of ABC and placed in charge of radio and television programming. He was named to his present post in Dec, 1948. A former presidential announcer, Barry has introduced many radio innovations which are now accepted broadcasting procedure. Among these was the development of high fidelity transcription recording ; the sale of time for presentation of opposing viewpoints on controversial questions ; and the development of programs such as "The Paul Whiteman Club" and "Stop The Music."
11 A former free lance writer for magazines and motion pictures and possessing an extensive and varied background of radio, television and motion picture experience, Alexander (Sandy) Stronach, Jr., ABC manager of television programs, joined the network in Sept., 1948. From Hollywood, Stronach joined Young and Rubicam, Inc., in 1938 as a writer on the "We, The People" radio program. Subsequently he produced and directed this program as well as "Mystery Theatre," "The March of Time" and several other of the agency's commercial programs. He also served as production supervisor, manager of the talent department and program manager for Y & R. In 1947, he joined the William Morris Agency as an executive in the radio and television department, leaving that post to come to ABC.
For Complete Listing of ABC-TV Network Personnel See Page 262
Charles C. Barry V.P. Chg. TV
Alex. Stronach, Jr Mgr. TV Pgms.
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