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G. B. S. TELEVISION NETWORK
Frank Stanton President
Resigning from the Psychology Department at Ohio State University to join CBS in 1935 as its research director, Frank Stanton, President of the network, rapidly advanced to a vice-presidency in 1942 and was named general manager and elected to the board of directors in 1945. Stanton was the first to develop and use a mechanical device for recording radio set operation. With Dr. Paul Lazarfeld, he is co-developer of the Program Analyzer, a machine for measuring audience reaction to program content. Called to Washington early in the war as a consultant to the Office of Facts and Figures, Stanton also served as special consultant to the Secretary of War, the Navy Dept. and the Office of War Information. He was born in Muskegon, Mich., on March 20, 1908.
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In Dec, 1928, when CBS was in the process of formation, Lawrence W. Lowman, vice-president and general executive, first joined the network, beginning as assistant treasurer and assistant secretary. In 1932 he was appointed vice-president and secretary and in 1938 became vice-president in charge of network operations. He left that post in June, 1942, to accept a commission in the Signal Corps and later was assigned to the Office of Strategic Services as chief of the Communications Branch. He resumed civil status on July 1, 1945, returning to CBS to take charge of its television operations, and in May, 1948, was named vice-president and general executive. Col. Lowman holds the U. S. Legion of Merit and was named an Honorary Commander of the Military Division of the Most Excellent Order of the British Empire.,
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Born in Sioux City, Iowa, December 6, 1903, J. L. Van Volkenburg, CBS vice-president and director of television operations, is a veteran in the radio field, wUh 16 years of CBS management experience. In 1928, he joined the advertising agency of Batten, Barton, Durstine & Osborn, Inc., where he remained until 1932 when he became general manager of KMOX, CBS-owned station in St. Louis. In 1936, he was appointed assistant to CBS vice-pres. Leslie H. Atlass, who is in charge of the network's Western Division office in Chicago and, on November 9, 1945, was named general sales manager of Radio Sales with headquarters in New York. On January 7, 1948, he assumed supervision of the Columbiaowned stations as director of station administration and in May, 1948, was named vice-president and director of TV Operations.
For Complete Listing of CBS TV Network Personnel See Page 268
L. W. Lowman V.P. & Gen. Exec.
J. L. Van Volkenburg V.P., Dir. TV Apr.
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