Radio Broadcast (May-Oct 1922)

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176 RADIO BROADCAST A DISPLAY OF STANDARD RADIO PARTS Assembled, wired and displayed by a progressive radio dealer — a great help to the buying public entirely satisfied. Had the proprietor of the first store been sufficiently versed in radio to merchandise his stock properly, it would have been possible for him not only to make this particular sale but, in all likelihood, to secure for himself a steady customer, not only for his radio department, but for every other class of electrical goods he had for sale — and he had just about every kind. The importance of highly trained personnel cannot be overestimated if the radio department of a general store or the strictly radio store itself is to survive. To-day, to-morrow, and next week, perhaps, the public will make RADIO FREQUENCY CHOKE CUPS its purchases as best it can, but when the supply begins to equal the demand, it will again become necessary for us to "sell," which is going to be very difficult if the public to whom we seek to make sales has been abused by us.