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The March of Radio
193
at present we have only one channel, and hsteners in the vicinity of New York, for example, can hear nothing but WJZ when this station is in operation. KDKA and a few others can be heard only if WJZ stops sending. With eight channels open it seems as though we should have much better entertainment in the
A progressive New Ygrk shoe salesman has installed a radio receiving set to entertain his customers. The large conical device is a loudspeaker made with a parchment diaphragm which reproduces music with little or no distortion
future than we have had in the past. Just what stations are going to furnish it is not yet evident, but the public may rest assured that the channels will all be spoken for soon after they are available.
Where does toll broadcasting come in? It is defined as broadcasting for which a charge is
made, and of course that means advertising. Yet direct advertising is not to be allowed, if the recommendations of the committee are followed, as they certainly should be, in this respect at least. The toll business will probably settle down into rather good entertainment, the only advertising the client receives directly being in the wording of the announcement of the selection. Much as we may frown on the idea of radio advertising, it must be appreciated that this is just the way WJZ's excellent programme is maintained to-day. The only pay the clients of the stations (in this case the artists) get is the advertising which the announcer gives them. Of course sometimes the performances of the artists also, are of advertising value to them, but if the tubes don't function properly, they are not.
RADIO IN THE LONELY PLACES
PROBABLY the million or more people who are listening every evening to the radio entertainment which various broadcasting stations offer, are unanimous in their appreciation of this latest contribution of applied science; judged by the methods of the statistician it must indeed be a wonderful art which contributes so much enjoyment to so many people. But there are much more important fields in which radio serves, fields in which the theatre, or movie, or dance hall can contribute nothing because they are not available. Of course the real field of radio will ever be that in which Jack Binns was the pioneer, the carrying of the
Even in Oiongapo, P. I., the U. S. Navy carries on regular radio communication, and this little shack shelters the equipment