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The March of Radio
197
ing broadcasting transmitting sets, to be used by merchants, churches, philanthropic institutions, brokers, and what not. In all there were more than sixty such requests for apparatus, to be operated in New York City. And the Government restricts all broadcasting stations to 360 meters!
Evidently it would have been short-sighted policy to sell these equipments — the purchasers would soon find out they had white elephants on their hands. Such stations would evidently be installed for advertising, indirect, of course, but advertising nevertheless. And if a dozen of them were to operate at once they would so jam the air that none of them could be received. With the idea of avoiding this situation and further to get first hand information on the need and desirability of such broadcast advertising the A. T. and T. Co. decided to erect and operate themselves a first class sta
tion, renting it to those firms and institutions which think they want such service; the station is to be a regular toll station where a merchant rents the privilege of using the ether for calling his wares.
Is there a demand for such a service, and, still more important, does the radio public want the ether used for such purposes? The operation of WBAY for a few months will probably furnish an answer to these questions. Whether' the answer be Yes or No the operation of this station (which will have such a programme as to not interfere with WJZ) will be of benefit to the radio public because of the technical excellence of the station; the quality of transmission will probably be better than any other station now operating, so will serve as a stimulus to the others to improve the quality of their transmission to equal that of this new station.
■ H. M.
Submarine equipped by the Bureau of Standards, Department of Commerce, with special type of antenna for under-water radio reception and transmission