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Random Observations on Running a Broadcasting Station
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There are those who are "bored to death" with talks of interest to women, or market and stock reports, or code practice and instruction, or bedtime stories, or popular music or "highbrow" stuff. And then there are those who Hke these things, or some of them. Just as among a group of ten thousand newspaper readers there are comparatively few who read with equal interest the same page or article, so tastes vary in radio broadcasting programmes. The programmes are arranged to meet these divergent tastes as far as possible. Experience seems to indicate just now that musical features should predominate to a greater or lesser extent. The musical programme should be as varied as possible, giving the best, be it classical or popular in its nature.
1 believe the tendency in the radio programme should be toward the classical, as people of taste and education, who can afford to own modern receiving apparatus, prefer this type of music. The balance of the programme may be filled with varied lectures, addresses by prominent men, readings, comedy sketches, and useful information. In all this, emphasis is put on variety. If broadcasting is to continue in popular esteem after the first novelty has worn off, then it is necessary, 1 believe, for the programme to be instructive and educational as well as interesting and entertaining. The man responsible for broadcasting programmes must have a rare sense of proportion, and be a fine judge of values. He must be a sort of combination editor and theatrical manager.
The first radio recital from WGI, Medford Hillside, Mass., was played by Miss Dai Buell. The concert was transmitted from an office temporarily made into a studio. The walls were fiung with blankets and then covered with wrapping paper. The sound was caught by the large megaphone which at the time of the concert was at the extreme end of the sounding board of the piano. Although the broadcasting was rather crudely arranged, this music was heard in Ohio and Maryland, and other places between 500 and 1,000 miles