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214.
Radio Broadcast
ity of sending out market reports by radio telephone direct to farmers was investigated. It was seen that this was the ideal system to use, as reception of the messages involved no technical knowledge of radio, and with the use of simple receiving equipment farmers could get the reports themselves. Successful experiments along this line were conducted at Washington, and soon a chain of private radiophone broadcasting stations were granted permission to include market news in their programmes. Farmers and other agricultural interests began to install receiving sets. Agricultural colleges and market departments in a number of states installed broadcasting apparatus and through county agents and boys' and girls' clubs began to develop state-wide methods of receiving and disseminating the news. The number of farmers served with radio market news cannot be estimated, but reports from Federal and State agricultural representatives attest universal use of the service. The farm sky everywhere is dotted with antennas.
The "Agriogram" service is a more recent innovation. It consists of the preparation of brief agricultural news items for the general
public, broadcasted Monday and Thursday each week. The reports cover every field of agricultural activity, and although as this is written the service has been in existence only a few weeks, numerous letters of commendation have been received. Of particular interest to housewives are the matters pertaining to home economics, the selection, preparation, and cooking of foods. More than twenty-five broadcasting stations are now sending out the reports, and the list is growing daily.
The use of radio in broadcasting market news is one of the most progressive steps in the history of American agriculture. There are more than 32,000,000 people on farms comprising nearly one third the total population of the United States. Most of these people are located where they are practically cut of? from imme'diate contact with the outside world. Radio is the only means of giving them quickly and at small cost the economic information necessary in the proper conduct of the farm business. In my opinion, there is therefore no single use of radio, except for marine and aerial purposes, that should take precedence over its utilization for the benefit of agriculture.
PRIMARY FEDERAL AADIO TELEGRAP STATIONS
RADIO TELEPHONE STATIONS
NE CROP AND
/ AREA COVERED BY RADIO TELEGRAPH CROP * MARKET REPORTS
THE RADIO CROP AND MARKET NEWS SERVICE Operated by the United States Department of Agriculture