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AIRPLANE VIEW OF ST. OLAF COLLEGE, NORTHFIELD, MINN.
From the point at which the picture was taken, the ground of course seems flattened out; but the college is located on Manitou Heights, a considerable rise above the surrounding country
What a College Can Do in Broadcasting
The Achievements of St. Olaf College with Station WCAL, Northfield, Minnesota. Talent and Friends, the Two Natural Advantages Which Any College Has in Operating a Broadcasting Station
By FRANKLIN CLEMENT
OCCASIONALLY a radio station, like some persons, is born with a silver spoon in its mouth, and is able to weather successfully vicissitudes that have destroyed other stations less fortunately situated. A table in RADIO BROADCAST for March, 1923, showed that at that time broadcasting stations operated by educational institutions led the field in apparent permanence. Perhaps the spoon has helped.
WCAL, operated by the department of physics at St. Olaf College, Northfield, Minnesota, was one of the earliest stations in Minnesota, and is now the oldest continuously operated
station in the state. St. Olaf is a standard liberal arts college that had during the past year an attendance of 948 students. 1 1 is owned and controlled by a synod of the Lutheran faith, the Norwegian Lutheran Church of America. Its students come for the most part from Minnesota and adjoining states: Wisconsin, Iowa, and the Dakotas, but there are not a few from more distant states and countries, including representatives from Maine, Washington, California, Texas, and several provinces of Canada.
The St. Olaf College station, and every college station, has at least two distinct advantages over those operated for more commercial