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Who Owns Our Broadcasting Stations?
709
utilities which are in radio cither Tor sales or experimental and patent motives. In other words, 235 or about 43 per cent, of the broadcasting is now being done by firms who have a direct interest in the radio industry.
EDUCATIONAL INSTITUTIONS NEXT TO RADIO
NEXT to the radio industry come the educational institutions with 92 stations. They are delving in broadcasting slightly, very slightly, from scientific motives; but largely, very largely, one may confidently assume, from the same advertising motives that impel them to build up strong football teams. Since October i, 1922, the numberof "educational" broadcasting stations has increased by 50 per cent.
Newspapers come third with 42 stations, just a little more than half the number operated by newspapers two years previously, before the worried business managers found they had little to fear from radio.
Fourth on the list are religious organizations with 31 stations; three times as many as on October i, 1922. Presumably there would be many more of these "air churches " if more religious organizations had the money to build and operate them.
Miscellanous business establishments, ranging from a song book printer to a dance hall, account for 23 more. Municipal, national guard, chamber of commerce, and other community stations number 21, while clubs of various kinds operate 10 stations. Broadcasting is being indulged in by 7 theatres and 5 hotels. Added to all these is a group of 83 stations, chiefly of low power, in the hands of private owners and small business houses.
From which America's programs are now coming. And yet, on behalf of Mr. and Mrs. B. C. Phann and the Phann children, this word might be added:
This year Mr. and Mrs. Phann are spending $350,000,000 on the mechanics of radio: that is, for parts, sets, batteries, tubes, and the rest of the paraphernalia. They are spending, practically, one million dollars a day not to count the hours and hours of time.
For this time and this money they are getting nothing, fundamentally but advertising in one form or another. They are getting the bally-hoos of political leaders, of ball clubs, of fighters, and football teams. They are getting the bally-hoos of hotels which have dance orchestras. They are getting the bally-hoos
IT IS not the purpose of * this article to present any of the numerous schemes for bettering broadcasting, but simply to show the s<~»irces
THE ST. LOUIS POST DISPATCH
Has successfully operated station KSD for some time. This newspaper
is one of a number of great newspapers in the country which has entered
whole-heartedly into the "business" of broadcasting