We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
JIO
Radio Broadcast
© Western Electric Company
STATION WCBD
Zion City, Illinois, is owned and operated by the religious community there under the direction of Wilbur Glenn Voliva. Entertainment and religious programs are regularly broadcast from this station
of actors (for the most part out of jobs) who want to "keep their names before the public." They are getting the bally-hoos of churches, of health departments, of colleges, and of popular music publishers.
The fact that a portion of these bally-hoos are good is utterly beside the point. The issue is that broadcasting of to-day is all ballyhoo— the advertising of something. The radio fans who are spending a million dollars a day are entitled to more than that. Radio, to grow into an art as the movies have grown into an art and to compete with the movies,
theatres, and other arts, must find new and better food for its head phones and loud speakers. It must find inducements for directors of genius and artists of ability: men and women who can express themselves to the multitudes through the sense of hearing just as the creators of the movie art have, in twenty years, learned to translate artistic expression into terms of sight.
When that day comes, the public which is spending a million dollars a day on radio mechanics will gladly spend twice or three times as much on radio art.
' I ^HE material appearing in this magazine is fully protected by copy *• right, and editors of periodicals are advised that unauthorized publication of circuit diagrams, technical descriptions, and parts or the whole of articles, without due permission and credit, is an infraction of the law. Those who wish to reprint material appearing in these pages are asfed to communicate with the editor.