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Radio Broadcast
with which his attention is called to the antics of soapy twins or happiness vendors. It seems likely that a new brand of psychology will soon be offered in college curricula — that of the unseen audience.
New York has a station which thus endeavors to increase the sales of candy, cigarettes, soap and what not; Los Angeles has one, and now Chicago has started out on the great adventure. The Southtown Economist station, WBCM, is to make the attempt to become self-supporting by commercial advertising of the gentle sort referred to above. This new 5OO-watt station will be on the air every evening (and possibly daytime too) and will continue its progress until midnight and later. Their program staff will include skilled writers who wilf get up programs to attract the public's attention to the products they will be" asked to buy.
These advertising stations are really not as bad as many listeners anticipated they would be. The quality of this advertising ma
terial must continually improve because otherwise people will not listen. So we wish to WBCN success — which will be directly proportionate to the quality of the entertainment it associates with its advertising.
And Now Courtship by Radio
IF YOU can't get married by the regulation courtship methods, try radio. It may be that your voice has such a mellow and appealing quality that if not accompanied by the negative effect of an unattractive physiognomy, girls might fall in love with you. Then, after they've fallen, perhaps meeting you even in person might not be able to shake them free from their love-spell and the battle is thereby won. Then again, whereas one's voice might not be appreciated by the homefolks, in an audience of several hundred thousand there may be a susceptible Miss who falls for it. This seems to have been the case recently when the dulcet tones of Mr. Thomas
A NEW CHICAGO BROADCASTER
Station WBCN, operated by the Souibtawn Economist. The owners of this station plan to attempt toll broadcasting, such as is done by WEAF and other stations