Radio broadcast .. (1922-30)

The March of Radio 859 'ng and receiving machines in the great outdoors that separates them. There's where we must look for additional information." JOHN McCORMACK (New York; phonoI graph recording artist and concert star, speaking of his impressions after broadcasting for the first time): "I like it. You know I have had plenty of experience in making records, but this beats it. Somehow you seem able to visualize an audience better in broadcasting and you can sing to them directly. After you get the hang of it, it's easy." I UCREZIA BORI (New York; Metropolitan *-' Opera Company, speaking of her first broadcasting experience): "Oh, I just thought of those 6,000,000 people out there somewhere listening and I was scared to death. I generally sing to four or five thousand and it's very different. It's odd what a feeling you get when you see that little instrument in front of you. I had to fight to keep myself from tightening all up, but after I got well started 1 forgot all about it." JUDGE S. B. DAVIS (Washington; Department I of Commerce): "The short wave has found its place in commercial and amateur transoceanic communication and in transmission both at home and to places across the seas. In domestic use it is a rival of wire interconnection. I consider interconnection, in whichever mode effected, almost essential to the future of broadcasting if we are to look at radio as a means of service to all our people all the time. It ultimately means national programs, nation-wide utterances, more valuable subject matter and that great happenings in which our people have so vital an interest will be available to everybody. . . . It is transforming broadcasting from a local to a national service." C. O. MARTIN (New York; president, Sonora ^ Phonograph Company, Inc.): "There has recently come an increasing demand for phonographs and radio-phonographs. We believe that phonograph companies must make a proper connection with the radio industry, since the situation in regard to radio is not at all a question of whether or not the phonograph business will be extinguished by radio, but on the contrary how far the phonograph business can safely ally itself with radio. . . . Now that radio is being dressed up in appropriate cabinets, it is becoming a drawing room feature instead of an attic experiment." A . H. SCOVILLE (Cleveland; vice president of.the ** Union Trust Company, cooperators with the Goodrich Rubber Company, owners of station WEAR): ". . . In establishing our broadcasting station, we have attempted to demonstrate that radio broadcasting to-day is an important cog in the GEORGE C. FURNESS New York: Chairman Batter Committee, Associated Manufacturers of Electrical Supplies " The responsible manufacturers of dry B batteries have made such marked improvement that to-day's dry B battery operating costs are at least fifty per cent, lower on the average than those of a year ago. The reduction is greatest on those sets with a heavy B battery drain. Here the costs are often only one third of the former figures. A year ago it was sometimes necessary to renew B batteries after two or three months' use. To-day, under the same conditions, they will last f/om four to six months. These developments resulting in lower operating costs for the radio public have come about in several ways. There has been a real improvement in the design of the regular si^e B batteries which has brought about greater uniformity and longer life. In the second place, extra large batteries, that is, those constructed with extra large cells, have been developed for use with the increasingly popular multi-tube sets and power amplifiers. Finally, the price of batteries has been reduced." industrial machinery of our country. I really feel that broadcasting, in its importance, is second only to the introduction of rural free delivery for the farmer, and I make that statement advisedly because withour own broadcasting station we have placed the farmer in the position of a man with a private bond ticker in his office. . . . We look on our station as a means of knitting together the Fourth Federal Reserve District with all its banks and all its people together into a compact whole. We try to keep them thoroughly informed at all times of the major news of the financial world."