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Radio Broadcast
emergency, or even in ordinary times, to crystallize and direct public opinion and thought, cannot be overemphasized.
Broadcasting under this plan would then be conducted from twenty-five or fifty high power stations throughout the country. How these may be financed can be indicated by a brief illustration. Tubes and crystals should be rated according to their quality, durability and service. A stamp purchased from the Government Division of Broadcasting should be affixed by the manufacturer to the article or its container. The amount of the stamp should be set, in accordance with statistics compiled, such that each tube will bear $2 of the broadcasting budget for the year. Similarly, the tax on each crystal sold may be apportioned so that each crystal will bear 50 cents of the broadcasting budget for the year. If we assume 4,000,000 tube sets with an average of two tubes each and 6,000,000 crystal sets in operation, the returns from taxes set at this rate would be $19,000,000. Taking $1,000,000. as the cost of collection, $18,000,000. would remain to be distributed among some twentyfive or fifty stations, allowing each $720,000 or $450,000 respectively, per year.
It will no doubt be found desirable, in installing super-broadcasting, to take over many existing stations, though no attempt should be made to prevent present stations from broadcasting on the same basis as heretofore. New stations which may later be installed can be
financed by bond issue amortized from the general broadcasting fund. A sizeable amount of the initial expense of taking over existing stations can conceivably be collected from the present owners of receiving sets as a retroactive inclusion under the collection of the stamp tax on later sales, though the payment could not be enforced without popular support. This would greatly hasten the advent of super-broadcasting, however, which otherwise would have to wait for sufficient accumulation of returns for the normal sales of tubes and crystals before it could be instituted.
It should be understood that while superbroadcasting will place before the public daily, the best talent, entertainment, lectures and concerts available, in a way that is now largely impossible, still the payments to artists for broadcasting service should not be as high as for public performances. There is not the expense involved for the performers in the broadcasting of a concert, either at the time of a public performance or at other times, that accrues for the public performance alone. In the case of many lectures or addresses, the only expense should be that of transmission. The important feature of super-broadcasting paid by the radio listener-in is that it places broadcasting on the firm foundation of direct, paid service to the consumer and insures every day the best possible programs from wellequipped stations, unencumbered by advertising or other irrelevant considerations.
THE LARGEST GERMAN RADIO STUDIO At Nauen, near Berlin