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88
Radio Broadcast
" I had been living in a sailor's boarding house, run by Nellie Simonds. The day we shipped, Nellie rowed out in the bay and brought some refreshments along as a parting gift. I don't mind telling you that her brand of refreshments made a bigger hit with us than the stuff we had to drink before we got through that voyage. As the tug took hold and started off, we sang to her and she sang back. It was a happy send-off."
That immediately opened the way for the quartette to sing one of those good-bye songs, and the quartette performed in fine fettle. Then Christiansen went on again. Before he stopped talking, there was hardly a radio ear in some thousands of miles that was not aquiver with his story about those forsaken islands and the things that happened there. It was such a varn as Stevenson would have
liked to spin. A listener could experience for himself all the heartache, thirst, and peril that went into the sailor's adventures. In the end, it was pleasant to know that he had adopted the comparitively easy and safe pursuit of driving a New York taxicab, although many men of a less eventful past might call that high adventure.
The Christiansen story was a new endeavor in many ways, and received wide recognition from the press,
THIS IS ADVERTISING
WHO would ever undertake, let us say, to link the yarn of a sailor's adventures with advertising? And the Eveready Hour entertainers, of course, represent the idea of selling by publicity, Here is a development so broad that the possibilities, cannot be even
EXCELLENT CLASSICAL MUSIC Is given during the Eveready Hour by the Mixed Quartette, which consists of Wilfred Glenn (left), baritone; Rose Bryant, contralto; Beulah Young, soprano; Charles Harrison, tenor, Tom Grisselle. During the specially arranged hour of entertainment, given each week by this organization, each is a complete entity. The program by this group and others of the organization is part of a completely balanced program which has
been well received bv the listeners