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Are Broadcasting "Stunts" Desirable?
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Century Limited was, reported by radio from an airplane flying over the racers on their two hour trip down the Hudson from Albany to New York. One hesitates to conjecture what the next stunt will be. In some respects our English friends are not far behind; was not the song of the nightingale broadcast from 2LO to the tune of newspaper space, measurable only in feet?
The directors of broadcasting stations will admit, almost to a man, that they are, after four years, still experimenting. They are not yet really certain what the public wants. But we are certain that the public is primarily interested in the best. If a broadcasting station has gained a reputation for excellent classical music or for jazz music of good quality, or for good lectures and speeches, or whatnot, that station can be best kept in the
favor of the public by a continuance of the policy. We doubt very much that temporary bursts of publicity, gained from the studio presence of movie stars who tell radio listeners of their innermost thoughts, or by the broadcasting of a jazz melange from a steamship at dock can do much permanently to gain public favor. The station which daily meets the real wishes of its listeners is the one whose popularity will last.
An Orchestra Conductor Speaks About Radio
THE greatest hope for radio is that it may bring good music to all parts of this vast country, and awaken in the soul of America a thirst for the best in music. Radio should teach the people to learn to love good music. There can ^^^^^^^^j be no cultural progress so long as people are given only what they already enjoy. Let us teach the people to want something which has not yet been given them.
"For the most part, radio is considered by everyone as merely a medium of entertainment. And this entertainment is almost entirely music. This is a desecration. Music
MAY SINGHI BREEN AND PETER DE ROSE Who have been heard from station weaf and others in banjo and piano duets. Miss Breen is a banjo player of striking talent and is well known to radio audiences. The insert shows the head of a banjo she has used in many radio studios with its signatures of radio favorites, including Jack Yellen, Doctor "Billy"
Axt, and George Gershwin