Radio Broadcast (May-Oct 1925)

What People Say About Radio 491 deceived by advertisements interested only in immediate profit. Isn't it about time that radio advertising settled down to a more reasonable basis? Extravagant and foolish claims will eventually only hurt a product and undoubtedly those advertisers who state sanely and reasonably what their apparatus is designed to do, and under what conditions, will in the end gain the confidence of the buying public. yilllMIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIllllllllllllllllllllllllllllllllllllll IIIIIIIIUIMIIIIIIIMIIIIIMHIIIIIK I Interesting Things Interestingly 1 I Said I ~i I ■ 1 1 1 1 1 1 1 > 1 ( 1 1 1 ] I ■ 1 1 1 [ 1 1 1 r 1 1 1 1 j 1 i 1 r 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 [ 1 1 1 1 f 1 1 1 1 1 1 1 1 1 1 1 r 1 1 1 1 1 1 ! 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 r 1 1 1 1 1 1 1 1 1 1 a t c 1 1 1 1~. CIR ROBERT FALCONER (Toronto; Presi^ dent, University of Toronto; in an address at Edinburgh University): "It is the theatre, the moving picture show, and the radio which are exercising the most penetrating and subtle influence upon the social standards of Canadians. . . . Every night thousands of young Canadians listen to addresses and talks directed to the people who live in the central cities of the United States. As immigrants from Europe have precisely the same character and outlook as those who have made their way into the United States pour into Canada, they will, through the constant repetition of similar ideas in picture, play, illustrated paper, and radio, soon be a type that will no longer be Canadian. . . ." j-JUGH S. POCOCK (London; editor Wireless * * World): "The strongest ties exist between the radio amateur of this country and America. The first long distance communication employing short waves was achieved between Europe and the United States by amateurs, and although France succeeded in reaching America first, British amateurs quickly followed, and since that day, two-way direct communication has been permanently established with many friends on the other side. . . . It is impossible to overestimate the importance of the American section of the amateur fraternity. Their organization, the American Radio Relay League, is without parallel in the world. In no other country is such freedom extended to amateur activity or such use made of the facilities so granted." r\R. ARTHUR H. HAMMERSCHLAG (New *^ York; president, The Research Corporation): "The greatest scientific advance in 1924 was in the field of communication — in radio and in radio photography." /^AMILLE FLAMMARION (the late French ^ astronomer): "We might communicate with Mars by some other means than light and optics. Who can predict the future progress of science? Can we say that the Martians have not already tried by means of radio-telegraphic waves? Whence come certain unexplained disturbances of wireless © Harris & Ewing D. B. CARSON telegraphy? Perhaps from the sun, the effects of whose electric storms extend as far as the earth. Yet, for all we know, they may come from another source." I ORD DAWrSON, OF PENN (London; persona* *-* physician to King George; in an address to visiting American physicians): "The central reason for the stress of modern life is our material progress. The movement has been so rapid that it has outstripped our rate of adaptation. The internal combustion engine, the telephone, and the wireless have so tuned up the modern man's mind that he remains in the same key when he is at work and when he takes his so-called play." A. AT WATER KENT (Philadelphia; radio manufacturer, who broadcast from the Los Angeles on her recent flight over Philadelphia): "I hope there will be more broadcasting from airships. The people will, one may be sure, listen eagerly to brisk narratives of flight while the flight is actually taking place. Certainly those who were permitted to speak into the microphone on this first broadcasting voyage of the Los Angeles were thrilled." —Commissioner of Navigation, Department of Commerce " The public probably will continue to contribute to broadcasting liberally through the cost of equipment purchased. At present, there dees not appear to be a more equitable way of distributing the cost while, on the other hand, such stations must have considerable advertising value, justifying the expense of operation where the owners of the stations gain their support through the sales of radio apparatus."