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RADIO BROADCAST ADVERTISER
707
Atwater Kent
RADIO
"Are you running a store or a museum?"
T
HAT'S what the caustic stranger said to the radio merchant. The merchant started to flare up, but thought better of it. Instead, when the visitor departed he spent a profitable half-hour with his own thoughts.
Had he taken on too many lines? Had he selected them indiscriminately? Didn't unsalable reminders clutter his shelves? Obsolete models, discontinued by the manufacturer in the middle of the year? Orphan sets — maker gone out of business?
Those job lots he had bought to "move quickly" — weren't they still hanging around? Yes, and good sets, but without the necessary advertising to make people want them? And sets that looked good but ate their heads off in service calls? Sets that had come in with drums beating — and stayed while the parade passed on?
"It is a museum," said the merchant. "I only thought it was a store." Whereupon he cleared out the relics as best he could, concentrated on two lines his customers really wanted, and lived happily ever after.
sfc % %
Has the Kadioyou handle commer
cial value ? Is it a good product, nationally advertised, and fairly priced? Has it a record of consistent sales and assurance of permanence? Does it sell easily — and stay sold, enabling you to turn your capital often with a minimum of overhead? In short, is it profitable — over a period of time ?
If April is your month for mental stock taking — for figuring what you have been doing, where you stand and whither you are bound — isn't this a good time to look around, see what the Atwater Kent Radio merchants have done and what they think of the radio business?
Perhaps you would fit into the picture, too.
EVERY SUNDAY EVENING
The Atwater Kent Radio Hour brings you the stars of opera and concert, in Radio's finest program. Hear it at 9:15 Eastern Time, 8:15 Central Time, through:
weaf New York
WJAR Providence
weei Boston
WSAI Cincinnati
wcap Washington
WCCO . . . Minn.-St. Paul
wear Cleveland
wlib Chicago
WFI 1 . ... . Philadelphia woo I alternating
WCAE Pittsburgh
wgr Buffalo
woe Davenport
WTAG Worcester
ksd St. Louis
wwj Detroit
Write for illustrated booklet of Ativater Kent Radio. ATWATER KENT MANUFACTURING CO.
A. Atwater Kent, President 4726 Wissahickon Avenue, Philadelphia, Pa.
it Tested and approved by Radio Broadcast if