Radio Broadcast (May 1928-Apr 1929)

RADIO BROADCAST VERTISER . NEUTRODYNE 1. Single Unit AC Jewelbox, $95. Genuine neutrodyne fully shielded — selective. 2. Dry cell operated Bandljox Junior, $35. Loud speaker volume — most economical. 5. Bandbov 601, S55. Operates from batteries or power supply units. 4. New Type-D Musicone, $15, finished with gold highlights to match the Jewelbox. Crosley, radios are adaptable to any type of console installation. Write Dept. 20 for descriptive information. THE CROSLEY RADIO CORPORATION Powel Crosley, Jr., Pres. Cincinnati, Ohio Licensed onlu for Radio Amateur, Experimental a nd Broadcast Reception. Prices slightly higher in far Western states RADIO Parts for New Adams Circuit We supply all parts for the Adams circuit as well as all popular circuits. Send us your orders for quick service. Free 1928 Radio Guide The big Barawik Radio Guide honk is used by hundreds of thousands of radio enthusiasts. It's t he handiest and most reliable radio reference guide, and a big money-saver. Keep up to date by utilizing Barawik service. Tt shows pages replete with reliable information about the newest and most advanced ideas in A-C radio development, di scribes and illustrates the latest improvements. It will keep you posted on what's up to date. Standard Discounts to Dealers, Set Builders, AgentsIt will pay you to get our prices for complete parts for the popular circuits featured in radio magazines. Whenever a new circuit appears for which you want complete parts, write or wire us and they'll be on their way to you quickly. We know what parts to send you. Simply give name of circuit and we'll take care of the rest We guarantee you a big saving on every order. Send for Free Copy Now! Dept. 835 Chicago, U. S. A. Mail This Coupon Now! For Free Copy Name . Address DiRtA.i KADiO SELLING by Francis St. Austell {continued from page 59) goods are sold with a money back guarantee. Even the hams can be cooked, partly consumed and the remainder sent back if not satisfactory. As an indication of the volume of business done figures recently broadcast from one of the socalled "farm stations" are given here. They indicate sales since February, 1927. 55 carloads of tires — 400,000 pounds of coffee — 100,000 overalls and jackets, 30,000 work and dress shirts, 70,000 dress patterns of 35 yards each — 10,000 ready made dresses — 24 carloads of prunes — 60,000 pairs of silk stockings — 50,000 radio tubes — 3000 suits and overcoats since October 1927; that represents only a part of the business of one radio station. To the writer, the figures do not appear in any way exaggerated. Retail merchants are becoming alarmed, followers of the farm stations are elated. The socalled farm stations claim the support of farmers as a class. One farmer writes and states plainly that it is a damned lie to say that all farmers are in favor of direct selling. Another is equally positive that farmers are all for it. That broadcasters themselves are not entirely united on the subject of direct selling is indicated by the following quotation from a letter addressed to the writer by the secretary of the Berry Seed Company, which owns and operates station kso, Clarinda, Iowa, This station was engaged in the direct radio sale of seeds and kindred lines. The letter says, in part: "The question of direct selling or the quotation of prices over the radio is one that is receiving much discussion not only in Iowa but in many other sections of the United States. . . .We cannot help but come to the conclusion, after considering the matter from all angles, that it does give such firms an undue advantage over competitors who have no radio station or access to one over which their prices may be quoted. This might readily be termed an unfair advantage and perhaps for that reason alone should be eliminated. . . . To return to our former statement, we would welcome an order to desist from quoting prices. We welcome a mutual agreement that would eliminate it, and if neither of these occur, we shall perhaps cease anyhow." An ardent supporter of direct selling principles was asked by the Writer if he could produce one logical argument in favor of it, merely said: "The broadcaster was lucky and he found a gold mine in a radio station. There is no law against using a gold mine." There is no law to prevent a man from being lucky enough to find and use a gold mine, but unfortunately, there is a law which prevents a lot of people from founding a broadcasting station. One station of the direct selling kind, according to its own report, annually sends out catalogues to the number of a million and a half. The follow-up to these catalogues consists of direct selling talks by radio. Catalogues from other firms must be followed up by mail. It looks a bit one-sided, doesn't it? The Radio Commission announces that it has not been given the power to dictate to a broadcaster whether or not he should sell and puts the matter up to the public. Let the public decide — as quickly as possible. Makes possible the using of new A. C. tubes in present set without any structural alteration. Change can be made in ten minutes. Eliminates "A" batteries. Use your present "B" and "C" supply. Complete with auxiliary volume control. S7.50 to $9.50 according to number of tubes. Write for illustrated folder A LYNCH /i Resistors are accurate, permanent, noiseless. ARTHUR H. LYNCH. Inc., 1775 Braawdway, N. Y. C. How Does Your Receiver Work? What Antenna is Best? How Radio Tubes Func tion? These questions and many others are answered in Walter Van B. Roberts' book, "How Radio Re ceivers Work.''' Today — send one dollar, for your copy, to the Radio Broadcast Booklet Dept., Garden City, N. Y. «3 1928 Edition, complete, up-to-date. Full information on A. C. and Screen Grid Tubes. Over 900 pages, 1025 illustrations. For Service and Repair Men, Dealers, Salesmen, Experimenters and Designers. At dealers or by mail, $6.00.