Radio Broadcast (May 1928-Apr 1929)

238 RADIO BROADCAST ADVERTISER What Leadership ? Selectivity — demonstrably sharper Distance — utterly unbeatable Quality — overwhelmingly finer S-M parts, you know it's going to have the selectivity that makes all the difference between satisfying reception and a scramble of interference. And new coils, condensers, and shields insure even more selectivity than ever before in the new kits announced on the following pages. In these you'll find the positive 10 to 15 K.C. selectivity necessary to give leadership today — and they're all sure-enough leaders! Distance, too, you've gotten with S-M — but the new S-M designs are even more powerful distancegetters. Take the short-wave "Round-the-World" Four — bringing in five continents in an evening, or the Sargent-Ray ment with its 100-station record made on a hot evening. Or take the leader of them all, the Screen Grid Six, which, on test, has left supers, regenerative hook-ups, multi-tube t.r.f. sets — all far behind. On distance alone — forgetting all other factors — S-M kits lead the field. Tone quality — that's where S-M stands supreme. At the Trade Show in June, Silver-Marshall, already famous as the manufacturer of the never-excelled 220 audio transformers, surprised the radio world by demonstrating entirely new audios, built on a totally different principle, and placing S-M at least two years ahead of all competition. Just as you would not think of buying today an audio amplifier two years old — so you can today buy tone quality just two years ahead when you use S-M audios. S-M leadership in quality accounts for S-M's actual leadership in sales — and big sales mean low prices. yr^. Four short years have brought the S-M trade-mark C.QSt' to dominance — first place — in the radio parts and kit field — the best possible proof that better radio QXfXQ. ZlYlgly for less money is to be had from S-M. Today, as the 1 nutfY economies of S-M production methods are increas ingly passed on to you, it becomes still more overwhelmingly true that, with S-M parts, you can build it better and cheaper. If you don't wish to huild, yet want your radio to be custom-made, with all the advantages that this implies, S-M will gladly refer your inquiry to an Authorized Silver-Marshall Service Station near you. If, on the other hand, you build sets professionally, and are interested in learning whether there are valuable Service Station franchises yet open in your territory, please ^vrite SILVER-MARSHALL, INC. 838 W. Jackson Blvd., Chicago, lit. ....Send Complete Catalog — FREE, with sample copy of "The Radiobuilder." . . . Send information about the S-M Authorized Service Station franchise. . . . .Enclosed is 10c for five selected S-M constructional Data Sheets on new products. ....Enclosed is 50c for the next twelve issues of "The Radiobuilder" (or $1.00 for the next twenty-five issues). Name Address Are you receiving "The Radiobuilder" regularly? Published every month, this little magazine provides you ^^<ith the earliest information on forthcoming S-M developments, and ^vith operating hints and kinks that ^vill help you to let the most out of radio. To S-M Authorized Service Stations, "The Radiobuilder" is mailed each month, free of charge, together with all new Data Sheets and Service Bulletins as they come from press. To all others a nominal charge is made; see coupon. SILVER -MARSHALL, INC. 838 W. JACKSON BOULEVARD, CHICAGO, U. S. A.