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Who Are Your Fellow -Readers of
KQ D I O
BROADCAST
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DURING the past several years, we have made exhaustive surveys of our readers to make certain that we were providing the kind of radio magazine that would be most beneficial to you and to the industry. You have written us, praising our efforts; have supported us with your yearly subscriptions, or your regular newsstand purchases; and, cooperating with our Research Division, have told us who you are and what you are doing. In turn we wish to tell you what our surveys revealed: —
84% of RADIO BROADCAST readers are professionally connected with the industry. IT IS REGULARLY READ AND USED BY important executives of radio manufacturing companies, by chief engineers in charge of design and production of radio apparatus with a retail value of $500,000,000 annually. BY chief engineers of radio broadcasting stations, by communications engineers who control the far-flung radio links which join nation to nation. BY thousands of radio dealers — servicemen who contribute their expert knowledge to sell millions of radio sets, to keep them in working condition, and who use their contact with the consumer to introduce ever better machines and equipment to supplant old sets. BY the great numbers of technical men who share the direction of radio retail organizations— those whose expert knowledge directs radio service work on the one hand, and on the
other enables them to choose technically the best in radio merchandise to offer the buying public. BY thousands of servicemen who are expanding the uses of radio in new ways, installing receivers and public address systems in schools and elsewhere, etc. 1?1 countless engineers and technicians in that newest of the new fields borrowing experience and personnel from radio — the sound motion picture industry.
The remaining 16% of RADIO BROADCAST readers are a vast group of experimenters — those who explore the mysteries of short waves, build all kinds of test apparatus, etc. Among you are countless college students and those who study radio at home, independently, or in organized courses by mail — the coming leaders of the industry.
To all our readers—to the 16% and the 84% —we pledge RADIO BROADCAST in coming months will be better than ever.
Editorially, the services and features which have caused the majority of progressive radio dealers, engineers, executives, servicemen, sales managers and technical leaders of radio to read RADIO BROADCAST — will continue to be offered for your interest. Radio Broadcast will continue ever
abreast or a step ahead of the fastest-growing, most fascinating industry in the world — ever alive, interesting, accurate, and above all, useful.
84% TRADE READERS
Manufacturers ----- 2%
Jobbers, Retailers, and Dealers, Servicemen 61% Engineers ----- 21%
TOTAL 84%
DOUBLEDAY, DORAN & CO., Inc. -: GARDEN CITY, N. Y.
RU'io BnnAr>c\3T March l!i2!i Published monthly. Vol. XIV. No. "i. Published at Garden City, N. Y. Subscription price $4.00 a year. Entered at the post office at
Garden City. N. Y. . as second class mail matter. noufttedar. -Dnran & Company. Inc.. Garden City. N. Y.