Radio Broadcast (May 1929-Apr 1930)

Replacement Sales for 1928 Increased 77% . . . Estimated Replacement Sales for 1929 Will Increase 80% 1927 Sales = 33,662,247 tubes A= 10,322,640 tubes for new sets B= 19,057,257 replacements for old sets 0=4,282,350 replacements for new sets 1928 Sales = 6 1, 5 52, 846 tubes A = 20,472,487 tubes for new sets 8 = 32,321,436 replacements for old sets C — 8,758,923 replacement for new sets 1929 Sales= 100,000,000 tubes (Estimated) A = 26,000,000 tubes for new sets B = 63,000,000 replacements for old sets C= 1 1,000,000 replacements for new sets 1929-THE YEAR OF 100,000,000 TUBES — 'Estimates of tube sales during 1929 indicate Let us consider a few facts, contributed by a recent survey ^Hlpi that dealers may expect an increase of at least of the National Broadcasting Company. This survey shows k 60 per cent, in this part of their business — that 68 per cent, of the radio owners use their set on an aver' JB ' ~\ and, as every dealers knows, this*will repre age of at least two hours per day, 44 per cent, use their sets jfj J| ■% sent an appreciable part of his yearly increase at least three hours per day, and 24 per cent, use their sets llll in revenue. Why this great increase? more than four hours per day. These figures have been found Tubes from reliable manufacturers do not, as some cus to hold true irrespective of the section of the country, occupatomers still believe, fail prematurely. The reason for the ac tion, or social standing of the individual, celerated growth in the tube replacement market comes from These data, taken in March, 1928, prove that listening but one cause — the use of more radios more hours per day. to the radio is becoming increasingly popular. More recent This in turn is caused by the increase in "time on the air" surveys indicate that to-day, June, 1929, radio entertainment taken by both national and local broadcasters; by the in is even more popular and that many families are using their creased number of stations which may be received without sets five hours or more a day, or a total of approximately two interference; by the improved fidelity of transmission and thousand hours per year! This, in turn, means that many setreception; by the rapid betterment of the quality of pro owners have to buy at least two complete sets of tubes for grams; and by the fact that the moment a radio receiver their receivers each year (see chart below), and it explains why operated directly from the lamp socket is installed, its user the replacement tube market is increasing with such rapid is freed from worry about whether his batteries will need re strides. And what could be more natural than this increase placement or charging if he works the radio too hard. The when it is realized that the better stations are now on the result is he listens more than he did before. The charts at the top of this page show the extent to which the tube market increased last year, and the expected sales for the current year. (These charts show the various purposes for which the tubes are purchased, such as tubes for use in new receivers, replacement tubes for receivers sold during the current year, and replacement tubes for old receivers.) The fact which is instantly apparent is that the replacement market is growing by leaps and bounds; much faster than the market created by the sale of sets. • JUNE • 1 9 29 • 85 l f 1 \ S \ _ ■ : — — i ' i j : ; ; 1 ■ \ 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 LIFE OF TUBE (MONTHS) Showing how tube life varies with use. air from 6:45 a.m. until midnight and that over 600 stations are broadcasting ? Better programs, better radio receivers, more stations on the air, widespread acceptance of the radio as a source of entertainment, news, and education, all point toward a still greater use of the receiver than has been customary. All of these factors should be appreciated by the dealer in radio tubes, and should be pointed out to the irate customer who insists that the tubes in his new a.c. set are ready for the wastebasket much sooner than is proper.